Articles by

Jeffrey Zhao

Jeffrey Zhao is the co-founder of Ordinal, a social media management platform built for revenue-driven B2B and SaaS teams, now used by more than 1,000 companies. He has spent his career at the intersection of design, engineering, and marketing software: an early founding team member at Buzzy, a Y Combinator–backed marketing-automation startup acquired by SendGrid, and later the founder of Slope, a design and marketing agency that grew to roughly 30 people serving venture-backed startups. Ordinal was born directly out of that agency work, when Jeffrey's team began managing organic social for clients and saw how poorly existing tools served teams serious about it. He studied computer science at Harvard and is a Forbes 30 Under 30 honoree.

Guides

Content Marketing ROI: Formulas & Benchmarks

July 31, 2026

Articles by

Jeffrey Zhao

Content Marketing ROI: Formulas & Benchmarks

Best LinkedIn Analytics Tools: 9 Compared for Pipeline

Social Selling Tools: Your Best Options in 2026

Automated Social Media Posting Without Sounding Automated

LinkedIn Engagement Benchmarks in 2026

12 Best Agorapulse Alternatives (Pricing + Reviews)

How Often to Post on LinkedIn (Data-Backed 2026 Guide)

10 Best Sprinklr Alternatives for 2026 (Compared)

How to Build a Social Media Team: Roles, Size & Hiring Order

Employer Branding on Social Media: Why People Beat Pages

Founder-Led Content: The System That Scales

LinkedIn Hooks: What Gets Engagement (2026 Data)

Social Media Strategy for Employer Branding (5 Steps)

Dark Social: What It Is and Why B2B Marketers Miss It

Best Social Media Scheduling Tools for B2B (2026 Comparison)

Executive Ghostwriting: Costs, Process & When to Hire

LinkedIn Video Ads Best Practices: 2026 Data & Tests

Social Media Growth Strategy: A System That Compounds for B2B

B2B Inbound Marketing: Win Buyers Before Sales Calls

Follow vs Connect on LinkedIn: Which to Use (& Why)

The Social Media Sales Funnel: A Platform-to-Stage Playbook for B2B

How to Choose a Social Media Agency: A B2B Buyer's Process

B2B Customer Engagement: Why Coordination Beats Adding Another Channel

How to Post a PDF on LinkedIn (Step-by-Step Guide)

B2B Predictive Marketing: How to Target Accounts Before They Raise Their Hands

Twitter SEO: How to Get Found on X in 2026

Why Your Slack Advocacy Channel Dies by 11 AM (and What Auto-Engagement Solves)

Social Media Guidelines: Staying Up-to-Date

Social Media Optimization: A Framework for B2B Teams

Social Media ROI: How to Measure It and Report It to Leadership

Social Media Automation: What to Automate and What to Keep Human

Social Media KPIs: The Metrics That Predict Revenue

What Makes a Good LinkedIn Post? A Guide to Maximizing Reach

Earned Media: What It Is, Why It Compounds, and How to Measure It

Can You See Who Viewed Your LinkedIn Profile? What Free and Premium Show

B2B Social Media Marketing: Turning Social Into Pipeline

LinkedIn for Demand Generation: The 3-Layer System That Ties to Pipeline

B2B Content Marketing Strategy: How to Build a System That Ties to Pipeline

Why Employee Engagement on LinkedIn Keeps Failing (and What Actually Works)

LinkedIn Content Strategy in 2026 for B2B Teams

Auto-Engagement on LinkedIn: How to Think about Automation in 2026

Social Media Workflow Approval: How B2B Teams Ship Faster (w/o Killing Quality)

LinkedIn Poll Best Practices: Tips and Cadences for B2B Teams

Social Media Campaigns for B2B Teams

LinkedIn Account Restricted: Causes, Recovery, and the 90-Day Rebuild Plan

What Is a Social Media MCP? A Guide for B2B teams

How Do I Get My LinkedIn URL? A Straightforward Guide

How to Share an Instagram Post to Your Story (Every Format, Every Fix)

LinkedIn Private Mode: When to Use It and When to Switch Back

Instagram Story Ideas That Drive Engagement (A Data-Backed Guide)

How Long Can an Instagram Reel Be in 2026?

Share of Voice: How B2B Teams Turn SOV Into Market Share

Brand Reputation Management for B2B Teams (2026)

Social Selling: How B2B Teams Generate Pipeline

AI Tools for LinkedIn & What Moves Pipeline (By Role)

How to Collab Post on Instagram (for B2B Brand Marketers)

How to Create a Company Page on LinkedIn (& What 128,558 Posts Say About Performance)

LinkedIn Hashtags: What We Know About Reach/Engagement

Brand Health Metrics: The B2B Framework That Predicts Revenue

LinkedIn Marketing News: The 2026 Updates That Matters for B2B Teams

How to Create a Social Media Contest (for B2B Teams)

How to Use Social Media for Customer Service

Social Media Plan Template for B2B Teams

Reach vs Impressions (& Why the Difference Matters)

Social Media Marketing for Small Business: What 173,000+ LinkedIn Posts Reveal

How to Calculate Engagement Rate for Measured Growth

Social Media Policies for B2B Teams: What's Working Now

Social Media Engagement in 2026: What the Data Says

LinkedIn Post Size: Character Limits, Image Dimensions, and What Performs

LinkedIn Marketing Strategy: The 2026 B2B Playbook

Social Media SEO: The B2B Guide to Discovery + Search

The Best Times to Post on Social Media: 2026 Edition (434K+ Posts)

Social Media Management Pricing: Tools, Freelancers, & Agencies

How to Run a Social Media Audit in 2026 (With Real Benchmarks)

Personal Branding in January 2026: Your Complete Guide to Building an Authentic Brand

How to Write Your First LinkedIn Post: Putting You First in January 2026

How to Build a Winning Social Media Marketing Strategy in January 2026

Letterdrop vs Ordinal: Which is Better? (January 2026)