Articles by

Jeffrey Zhao

Jeffrey Zhao is a co-founder of Ordinal. An experienced entrepreneur and designer, he has founded multiple venture-backed companies and is a Y-Combinator Alum.

Articles by

Jeffrey Zhao

What Makes a Good LinkedIn Post? What 288,000 Posts Reveal About Reach

Earned Media: What It Is, Why It Compounds, and How to Measure It

Can You See Who Viewed Your LinkedIn Profile? What Free and Premium Show

B2B Social Media Marketing: Turning Social Into Pipeline

LinkedIn for Demand Generation: The 3-Layer System That Ties to Pipeline

B2B Content Marketing Strategy: How to Build a System That Ties to Pipeline

Why Employee Engagement on LinkedIn Keeps Failing (and What Actually Works)

LinkedIn Content Strategy in 2026 (We Analyzed 219,000 Posts)

Auto-Engagement on LinkedIn: What 290,032 Posts Reveal

Social Media Workflow Approval: How B2B Teams Ship Faster (w/o Killing Quality)

LinkedIn Poll Best Practices: Tips and Cadences for B2B Teams

Social Media Campaigns for B2B Teams

LinkedIn Account Restricted: Causes, Recovery, and the 90-Day Rebuild Plan

What Is a Social Media MCP? A Guide for B2B teams

How Do I Get My LinkedIn URL? A Straightforward Guide

How to Share an Instagram Post to Your Story (Every Format, Every Fix)

LinkedIn Private Mode: When to Use It and When to Switch Back

Instagram Story Ideas That Drive Engagement (A Data-Backed Guide)

How Long Can an Instagram Reel Be in 2026?

Share of Voice: How B2B Teams Turn SOV Into Market Share

Brand Reputation Management for B2B Teams (2026)

Social Selling: How B2B Teams Generate Pipeline

AI Tools for LinkedIn & What Moves Pipeline (By Role)

How to Collab Post on Instagram (for B2B Brand Marketers)

How to Create a Company Page on LinkedIn (& What 128,558 Posts Say About Performance)

LinkedIn Hashtags: What 270,306 Posts Tell Us About Reach/Engagement

Brand Health Metrics: The B2B Framework That Predicts Revenue

LinkedIn Marketing News: The 2026 Updates That Matters for B2B Teams

How to Create a Social Media Contest (for B2B Teams)

How to Use Social Media for Customer Service

Social Media Plan Template for B2B Teams

Reach vs Impressions (& Why the Difference Matters)

Social Media Marketing for Small Business: What 173,000+ LinkedIn Posts Reveal

How to Calculate Engagement Rate for Measured Growth

Social Media Policies for B2B Teams: What's Working Now

Social Media Engagement in 2026: What the Data Says

LinkedIn Post Size: Character Limits, Image Dimensions, and What Performs

LinkedIn Marketing Strategy: The 2026 B2B Playbook

Social Media SEO: The B2B Guide to Discovery + Search

The Best Times to Post on Social Media: 2026 Edition (434K+ Posts)

Social Media Management Pricing: Tools, Freelancers, & Agencies

How to Run a Social Media Audit in 2026 (With Real Benchmarks)

How Often to Post on LinkedIn in 2026 (Data-Backed Guide)

The Data-Driven Guide to How Links Affect Your LinkedIn Posts

Personal Branding in January 2026: Your Complete Guide to Building an Authentic Brand

How to Write Your First LinkedIn Post: Putting You First in January 2026

How to Build a Winning Social Media Marketing Strategy in January 2026

Letterdrop vs Ordinal: Which is Better? (January 2026)

Typefully vs Ordinal: Which Social Media Tool is Better? (January 2026)

Buffer vs Ordinal: Which Social Media Tool is Better? (January 2026)

CoSchedule vs Ordinal: Which Social Media Tool is Better? (December 2025)

Letterdrop Reviews, Pricing, and Alternatives (December 2025)

Best LinkedIn Scheduling Tools for Executives (December 2025)

Top Cross-Platform Social Media Publishing Tools (December 2025 Update)

Hootsuite Reviews, Pricing, and Alternatives (December 2025)

How to Use Twitter Advanced Search: Complete Guide with Examples (2025)

Best Employee Advocacy Platforms for B2B Companies (December 2025)

Buffer Alternatives: Which are the best for marketing teams (December 2025 Update)

How to Bold Text on LinkedIn: Complete Guide for Mobile & Desktop - December 2025

Cloud Campaign vs Ordinal: Which B2B Social Tool Wins? (November 2025)

Pros and Cons of Using a Link Shortener for Social Media

Sprout Social vs Ordinal: Complete Comparison Guide (November 2025)

Oktopost vs Ordinal: Complete B2B Social Media Tool Comparison (November 2025)

CoSchedule Reviews, Pricing, and Alternatives (November 2025)

A Guide to Using LinkedIn for Restaurant & Hospitality Groups

Your Guide to the Best Marketing Calendar Tool

LinkedIn Profile Optimization for Founders: 2025 Guide

Is X Premium Worth It? 2026 Guide

Measuring LinkedIn Success: 5 Key Metrics B2B Marketers Should Track

Sprout Social vs Hootsuite: Which Is Better in 2025?

Top 10 LinkedIn Schedulers in 2025

Ghostwriter vs. In-House: How Founders Should Create LinkedIn Content

Personal Brand on LinkedIn: SaaS Founder Guide

What Are LinkedIn Impressions? A Complete Guide for January 2026

LinkedIn Company Page Reach in January 2026: What's Working Now

How to Export Analytics From LinkedIn: Complete Guide for January 2026

5 Taplio Alternatives for 2026

100+ LinkedIn Content Ideas for B2B SaaS Founders