USE CASES / PRODUCT LAUNCH AMPLIFICATION

Amplify every launch and product release on socials.

Rally the right people to amplify every launch on-message, sized to the moment, and tie it to the pipeline it drives.

Advocacy portal listing Stripe product launches by tier, with launch analytics for the Stripe Directory Launch

The fastest growing companies use Ordinal. Trusted by 1000+ modern marketing teams.

Clay logo
ONE LAUNCH KIT

No blank page, no off-brand posts.

Pull the messaging and assets into one place, then put it in front of the right people to share, so every post is on-message.

Stripe Reader launch brief with key messaging, approved assets, and each teammate's posting status
THE RIGHT VOICES

Launch through the voices buyers actually trust.

Target each launch to the right product, team, and level, so the people who built it and sell it carry the message, instead of whoever happened to see the announcement.

Agents 2.0 product release roster showing which teammates have posted, scheduled, or are still drafting
PIPELINE IMPACT

Tie every launch post to pipeline.

Track the reach, engagement, and influenced pipeline from every post about the launch, so you can see which voices and which posts actually drove revenue.

Bar chart of $657,432 attributable revenue and 17 influenced deals, broken down by product launch
TIER 1 TO TIER 3

Right-sized for every launch.

Tier 1 or tier 3, Ordinal coordinates the same thing: your team's social push around the launch.

TIER 1
Headline Launch
A company-wide wave: every relevant voice, fully coordinated for a market moment.
TIER 2
Notable Release
The product team plus a few key amplifiers, for a focused, on-message push.
TIER 3
Minor Release
Just the people closest to it, in a quick, focused push.

Make your next launch land.

Get a 30-minute walkthrough tailored to your team.