Cloud Campaign vs Ordinal: Which B2B Social Tool Wins? (November 2025)

You're probably evaluating tools because your current setup isn't cutting it anymore. The Cloud Campaign alternative search usually means you're looking for better LinkedIn features, smoother collaboration, or ways to prove social ROI to clients. Most agencies realize pretty quickly that scheduling posts is the easy part—the hard part is coordinating teams, tracking engagement that matters, and connecting social activity to actual business results.

Let's compare what each tool offers for agencies managing B2B clients.

TLDR:

• Cloud Campaign handles basic scheduling and reporting but lacks LinkedIn engagement tracking and sales integration
• Ordinal connects social activity to revenue by tracking individual engagers and syncing them to your CRM
• Auto-engagement features coordinate team likes, comments, and reposts to amplify reach algorithmically
• Ordinal offers transparent pricing with advanced features across all plans versus Cloud Campaign's steep tier jumps
• Ordinal is a social media management platform built for B2B teams that need LinkedIn-first capabilities and ROI tracking

What is Cloud Campaign?

Cloud Campaign is a social media management tool designed for marketing agencies and freelance social media managers who handle multiple client accounts. The tool lets you schedule posts across major social networks, monitor client feeds, and generate client reports from a single dashboard.

The agency focus shows up in features like bulk scheduling across client accounts, content libraries for asset reuse, and white-label capabilities that let agencies rebrand the interface with their own logo and colors. Client-specific workspaces help teams manage multiple accounts without switching between separate logins.

Cloud Campaign handles traditional social media management tasks like scheduling and reporting, but doesn't include features like LinkedIn engagement tracking or sales integration that B2B teams often need.

What is Ordinal?

Ordinal is built for B2B software companies, tech startups, and marketing agencies that treat LinkedIn as a revenue channel. With 97% of B2B marketers using LinkedIn in their content strategy and 40% rating it as the most effective channel for driving high-quality leads, having LinkedIn-first capabilities is essential for B2B teams.

The focus is collaborative content creation through a Notion-like editor where teams can draft posts together, leave in-line comments, and route approvals without leaving the workspace. You can preview exactly how posts will appear on each network before publishing, including LinkedIn's character truncation.

The differentiator is connecting social activity to business outcomes. Ordinal surfaces which individual profiles engage with your LinkedIn content, then helps convert those interactions into CRM leads and pipeline opportunities. Features like auto-engagement, Slack boost notifications, and scheduled first comments help teams amplify reach while tracking the revenue impact of each post.

Content Creation and Collaboration Features

Cloud Campaign offers AI-powered caption generation that adapts post text for different social networks based on each channel's tone and character limits. Users report challenges with bulk actions when scheduling and customizing captions across multiple accounts simultaneously.

Ordinal's Collaborative Content Workspace

Our content editor works like Notion with rich text formatting built in. You can bold key phrases or structure longer LinkedIn posts without switching tools.

In-line commenting lets teams leave feedback directly on draft posts. Marketing managers suggest edits, executives approve messaging, and freelancers address client feedback in one place instead of emailing Google Docs links or Slack screenshots.

The realistic preview shows exactly how your post will render on each network before you publish, including where LinkedIn truncates text behind "see more" or how Instagram handles line breaks.

Multi-Account and Client Management

Cloud Campaign organizes accounts into separate workspaces for each client. When you log in, the dashboard displays all client workspaces with their associated social accounts, team members, and integrations. You select a workspace to focus on that specific client. The client approval feature lets clients review scheduled content and approve posts with one click.

Ordinal supports connecting dozens of profiles across LinkedIn, Twitter, Instagram, and other networks to a single unified dashboard. Rather than separating everything into isolated workspaces, you can group content by campaigns or content buckets that span multiple accounts. Quick profile switching lets you move between client accounts or employee profiles without workspace friction.

Approval workflows route content to specific stakeholders based on your team structure. A draft for an executive's LinkedIn profile can go through the marketing manager, then the executive, before publishing. When posts go live, Slack boost notifications alert your team to engage immediately, coordinating likes and comments across multiple accounts to amplify reach. This coordinated engagement approach works well for agencies running employee advocacy programs where timing matters for algorithmic visibility.

Advanced LinkedIn and Professional Network Features

Cloud Campaign supports seven networks including LinkedIn, but treats it like any other channel with basic company page scheduling. The tool lacks features for LinkedIn's unique characteristics like profile-level engagement tracking or coordinated employee advocacy. The mobile experience remains limited since Cloud Campaign has no native mobile app.

LinkedIn-First Architecture

Ordinal was built specifically for LinkedIn and professional networks where B2B deals happen. The advanced LinkedIn insights show exactly which individuals engaged with each post, not just aggregate numbers. When a VP at a target account likes your content, you'll know immediately.

Social-to-CRM integration turns that engagement into action. Export the list of people who interacted with a post directly into HubSpot or Salesforce, creating warm leads for your sales team with context about what content resonated.

Auto-engagement features coordinate your team's response the moment content goes live. Auto-likes from executive accounts signal quality to LinkedIn's algorithm, auto-comments add context without cluttering the main post, and auto-reposts from founder profiles amplify reach to their networks based on rules you set once.

Analytics and Reporting Capabilities

Cloud Campaign's analytics dashboard tracks standard social media metrics like engagement, reach, and follower growth across connected accounts. The reporting feature generates white-labeled PDFs that agencies can brand with their logo and send to clients with one click. The analytics capabilities remain limited compared to newer tools that offer deeper audience insights or attribution modeling.

Ordinal's analytics dashboard provides standard metrics with added business context for B2B teams. When tracking a LinkedIn campaign, you see impressions and engagement rates alongside the specific people who interacted with each post.

This prospect-level visibility turns analytics from a reporting exercise into a sales tool. Export engagement lists directly to your CRM, creating follow-up tasks for sales reps with context about which content resonated with each lead.

Track how social activity contributes to pipeline by connecting engagement data to closed deals, proving ROI instead of just reporting vanity metrics. With LinkedIn Lead Gen Forms achieving a 13% conversion rate compared to the industry average of 2.35%, LinkedIn's superior conversion performance makes this tracking even more valuable for B2B agencies.

Pricing and Value for Growing Agencies

Cloud Campaign pricing starts at $49/month for the Freelancer plan, jumping to $229/month for Studio and $349/month for Agency. These tier jumps create challenges for small agencies trying to scale.

SocialPilot offers similar agency features at $100/month compared to Cloud Campaign's $299, showing how pricing varies across social media management tools with comparable capabilities.

Ordinal offers transparent pricing that scales with agency growth without steep jumps between tiers. All advanced features, including auto-engagement, LinkedIn insights, and CRM integration, are available across plans rather than locked behind enterprise paywalls. Agencies get capabilities from content creation to lead generation in one solution, eliminating the need to pay for separate tools for analytics, approval workflows, and engagement coordination.

Why Ordinal is the Better Choice

Cloud Campaign handles basic scheduling and reporting for agencies managing traditional social media. But if your agency focuses on LinkedIn content, employee advocacy, or proving social ROI to clients, you'll hit limitations quickly.

Ordinal was built for agencies and teams that treat professional networks as revenue channels. LinkedIn engagement tracking, auto-engagement coordination, and CRM integration are core capabilities available across all plans, not enterprise add-ons.

If you're ghostwriting executive content, running employee advocacy programs, or need to connect social activity to pipeline, Cloud Campaign won't get you there.

Ordinal fills those gaps with collaboration workspaces, approval workflows, and business intelligence that agencies need to deliver measurable client results beyond vanity metrics.

Final thoughts on Cloud Campaign alternatives for B2B agencies

If you're running traditional social campaigns, Cloud Campaign handles the essentials. But for agencies treating LinkedIn as a revenue channel, you need what Ordinal offers: prospect-level engagement data, coordinated auto-engagement, and direct CRM connections. The difference shows up when clients ask about pipeline impact instead of vanity metrics.

FAQ

What is the main difference between Cloud Campaign and Ordinal?

Cloud Campaign focuses on basic scheduling and reporting for agencies managing traditional social media, while Ordinal connects social activity to business outcomes with LinkedIn engagement tracking, auto-engagement features, and CRM integration that turns social interactions into sales pipeline.

How does Ordinal help agencies prove ROI to clients?

Ordinal surfaces exactly which individuals engage with your LinkedIn content and lets you export those engagement lists directly into HubSpot or Salesforce, creating warm leads with context about what content resonated so you can track how social activity contributes to closed deals.

Can I manage multiple client accounts in Ordinal?

Yes, you can connect dozens of profiles across LinkedIn, Twitter, Instagram, and other networks to a single dashboard, group content by campaigns that span multiple accounts, and use quick profile switching to move between client accounts without workspace friction.

What are auto-engagement features and why do they matter?

Auto-engagement features coordinate your team's response when content goes live through auto-likes from executive accounts, auto-comments that add context, and auto-reposts from founder profiles, helping posts gain algorithmic visibility and reach that Cloud Campaign's basic scheduling can't match.

When should an agency choose Ordinal over Cloud Campaign?

If you're ghostwriting executive content, running employee advocacy programs, or need to connect social activity to pipeline rather than just reporting vanity metrics, Ordinal provides the collaboration workspaces, approval workflows, and business intelligence that Cloud Campaign lacks.

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