The Best Social Media Audit Tools for B2B [2026]

Every social media audit comes down to the same thing: figuring out whether any of it is working. The tools below split into two camps. Some are built to measure (competitive benchmarking, sentiment, historical data) and some are built to fix what the audit finds (scheduling, approvals, engagement, team enablement). If you're a B2B marketing lead auditing before a budget conversation, you probably need one of each.

At a glance

Best Social Media Audit Tools

1. Ordinal

Ordinal is an end-to-end platform for drafting, planning, and scheduling social content, with analytics aimed at what drives revenue instead of what drives likes. It's built for B2B marketing teams, agencies, founders, and execs who run social as a program across multiple accounts.

The audit angle here works differently from a pure analytics tool. Ordinal gives you all-time account analytics to diagnose the problem, then the scheduling, approval workflows, and automated engagement to fix it in the same place.

Two things make it useful for post-audit execution. First, the auto-engagement suite lets you queue likes, comments, and reposts from any connected LinkedIn account, and route amplification requests through a Slack boost channel to teammates who aren't even in the tool. Second, it's architecturally open, with a REST API, MCP server, and webhooks on the Pro plan. So if your audit finding is "we can't tie social to pipeline," you can pull the data into your own warehouse or attribution stack instead of living inside someone else's dashboard.

Pricing per Ordinal's pricing page: Starter is $95/mo ($85/mo annual) for up to 3 seats, 4 social profiles, and 50 scheduled posts a month. Pro is $265/mo ($235/mo annual) and adds unlimited seats, unlimited scheduling, all-time analytics, automated engagement, approval workflows, and API/MCP/webhook access. Enterprise is custom and adds leads data, employee advocacy, SAML/SSO, and dedicated onboarding. Both paid plans include a 14-day free trial.

Verdict: The strongest pick if your audit is going to end with "we need to run this as a program" instead of "we need a prettier report."

2. Rival IQ

Rival IQ is competitive social analytics, built so marketers can benchmark their performance against rivals without hiring a data scientist. It tracks profiles and posts across Instagram, Facebook, Twitter, YouTube, and TikTok, with LinkedIn page analytics covering impressions, top hashtags, follower demographics, and best times to post. Boosted post detection uses machine learning to flag when a competitor's engagement spike came from paid, which helps when you're trying to explain why their numbers jumped.

The features that matter most for an audit: customizable Landscapes to compare yourself against a whole industry or head-to-head with one rival, post tagging for measuring campaigns or influencer mentions, and always-on alerts for competitor moves. According to Rival IQ's pricing page, Drive starts at $239/mo with 10 tracked companies, 6 months of history, and 1 user. Engage is $349/mo (20 companies, 12 months, 2 users) and Engage Pro is $559/mo (40 companies, 24 months, 5 users). There's a 14-day free trial with no credit card, and 15% off annual billing.

On Capterra, Rival IQ holds 4.8/5. Reviewers commonly praise easy-to-use social media analytics with strong competitive benchmarking and helpful reporting features and note higher price point and some constraints around advanced metrics and platform coverage. See the Capterra reviews page.

On G2, Rival IQ holds 4.5/5 across 49 reviews. Reviewers commonly praise intuitive interface and clear social media analytics dashboards that simplify competitive benchmarking and reporting and note pricing concerns for smaller teams and occasional limitations in data granularity and video analytics coverage. See the G2 reviews and pros and cons pages.

Verdict: Buy it when the audit question is specifically "how do we compare to competitors," and be ready for the per-user pricing to bite if more than one person needs access.

3. Socialinsider

Socialinsider frames the problem the way auditors do. Without it, per the company's homepage, "benchmarking is manual and messy, making you second-guess your strategy." It handles cross-channel analytics, competitive benchmarking on KPIs like engagement rate and follower growth, post-level analytics by content format, and campaign analysis that groups content by keyword or topic across networks. Testimonials on the site come from marketers at Mitsubishi Electric, Havas Media Network, Tribal Worldwide, and the Trades Union Congress.

The white-label reporting and automatic post tagging by topic are the standouts for anyone who has to present audit findings to a leadership team, since content pillar performance is painful to calculate by hand and trivial once a tool does it for you.

Pricing, according to Socialinsider's pricing page: Adapt at $82/month for 20 social accounts, 3 months of historical data, and 1 seat. Optimize at $124/month (30 accounts, 6 months, 2 seats). Predict at $199/month (40 accounts, 12 months, 5 seats). Enterprise is custom, with the site's own calculator example landing around $417/month for 50 profiles, 5 seats, and a year of history. All plans come with a 14-day trial and annual billing saves roughly 16%.

On Capterra, Socialinsider holds 4.9/5. Reviewers commonly praise user-friendly interface, comprehensive social media reporting, and helpful customer service and note relatively high cost and occasional constraints in advanced customization or platform coverage. See the Capterra reviews page.

On G2, Socialinsider holds 4.7/5 across 140 reviews. Reviewers commonly praise ease of use, responsive customer support, and accurate social media analytics data and note pricing levels and limitations around certain social networks or specific features. See the G2 reviews and pros and cons pages.

Verdict: The best value in the pure-analytics group, especially if you're auditing more than a handful of profiles on a real budget.

4. Fanpage Karma

Fanpage Karma covers unlimited profile and competitor analysis across Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, Bluesky, and YouTube, with over 500 available key figures and unlimited dashboards. It's aimed at social media managers and agencies, with guest-user access so you can pull managers or clients into the reporting. Beyond analytics it also runs a central inbox for DMs, comments, and mentions, plus Meta Ads analysis down to the individual ad level.

For audits specifically: historical period comparisons, best publication times, top and flop post analysis, AI sentiment analysis on posts and comments, and exports to PDF, Excel, CSV, and PowerPoint. The alerting includes morning reports and what the company calls "shitstorm" alerts, which is a refreshingly honest product name.

Per Fanpage Karma's pricing page, there's a genuinely free tier at $0/month with unlimited own profiles, a standard dashboard, and 28 days of data history. Bronze is $69/month for one network with 6 months of history. Silver at $199/month covers all networks with unlimited data history. Gold at $299/month adds AI features, API access, and 3 years of retention. Platinum runs $799/month for agencies with 50 profiles and 5 users included.

Ratings are G2 4.5/5 from 110 reviews and Capterra 4.5/5. TrustPilot shows 3.2/5, but that's from a single review, and it's worth knowing what's behind it. The one reviewer is a French site owner who promoted Fanpage Karma as an affiliate and says payments stopped without notice for over a year, though they did praise a support rep named Ksenia. That's a billing dispute, and one data point isn't a rating.

On Capterra, Fanpage Karma holds 4.5/5. Reviewers commonly praise comprehensive social media management and analytics with good value for money and note customer support responsiveness and some constraints in customization options. See the Capterra reviews page.

On G2, Fanpage Karma holds 4.5/5 across 110 reviews. Reviewers commonly praise powerful social media analytics and reporting features and note occasional usability issues and limitations in certain advanced functionalities. See the G2 reviews and pros and cons pages.

Verdict: The free tier alone makes it worth a look for a first audit, and Silver is reasonably priced if you need unlimited history across every network.

5. BrandMentions

BrandMentions monitors the deep web and social channels for mentions of your brand, product, or keywords, with AI sentiment analysis layered on top. It's aimed at brands, PR and SEO teams, and agencies, and the site lists reputation management, competitor spying, media monitoring, and business intelligence as its core use cases. If your audit has to cover share of conversation beyond your own post performance, this is the category.

Pros:

• Detailed monitoring with strong KPI/insight reporting, good for client presentations
• Useful for tracking sentiment and content trends as part of a daily workflow
• Scales well across multiple clients/industries for agencies

Cons:

• Frequent complaints of being charged immediately after/during a supposed free trial, with amounts from ~$300 up to £297/$500
• Refunds reportedly denied even when service wasn't used, cited as a 'no refund' policy
• Some users describe trial-to-paid billing as deceptive or a 'dark pattern', with unclear terms (e.g. trial converting to a 3-month charge instead of 1 month)
• Support described as hard to reach (no phone/chat, slow email responses) when disputing charges
• Interface could be simpler according to at least one user

Pricing, per the BrandMentions pricing page: Starter at $99/mo billed quarterly ($79 annual) for 5 keywords, 5k mentions/month, and 1 user with daily updates. Pro at $299/mo ($249 annual) for 20 keywords, 30k mentions, 2 users, and hourly updates. Expert at $499/mo ($399 annual) for 50 keywords, 75k mentions, 10 users, realtime updates, and white-label reports. Enterprise starts at $1,299/mo.

The review picture is split hard. G2 shows 4.9/5 from 240 reviews and Capterra 5/5, while TrustPilot sits at 3.6/5 from 22 reviews. On TrustPilot, happy users describe it as a daily-workflow tool with good KPI reporting that scales across client accounts, and one agency wrote that "it scales well and the reporting features are exactly what we need for client presentations." The negative reviews are almost entirely about billing. Multiple reviewers report being charged immediately after or during what they believed was a free trial, with amounts from roughly $300 up to £297, refunds denied under a no-refund policy, and support hard to reach without phone or chat options. One user described the trial converting to a three-month charge instead of a single month.

On Capterra, BrandMentions holds 5/5. Reviewers commonly praise comprehensive brand monitoring with easy-to-use interface and note pricing and desire for broader feature set and integrations. See the Capterra reviews page.

On G2, BrandMentions holds 4.9/5 across 240 reviews. Reviewers commonly praise accurate real-time monitoring and alerts across channels and note limited integrations and occasional learning curve for advanced features. See the G2 reviews and pros and cons pages.

Verdict: Strong listening data at a fair price, but read the trial terms twice before you enter a card.

6. Agorapulse

Agorapulse bundles a unified inbox, publishing, listening, and reporting, with a Social ROI module that pulls Google Analytics data to connect social activity to leads and revenue. It's aimed at social media managers, digital marketers, and agencies who want one place to work instead of a separate tool for every function. For audit purposes, the presentation-ready reporting and cross-channel metric comparison do most of the heavy lifting.

Pros:

• Easy to use / intuitive interface that requires little to no training
• Strong, responsive customer support (frequently called "top-notch")
• Unified social inbox makes community management across platforms easy
• Client approval workflow and shareable content calendars are a favorite for agencies
• Reporting/analytics (including Google Analytics integration) simplify proving ROI to clients
• Saves significant time on scheduling and reporting across many client accounts

Cons:

• Some users report reliability issues: expiring social-profile "tokens" and uploads getting stuck or failing to post
• Support can be slow to escalate beyond chatbot answers, with long waits for a live person
• Missing features for LinkedIn personal profiles (no inbox, analytics, or video scheduling)
• Can't schedule multi-image Instagram posts or Stories directly, and no in-app video captions/titles
• No automatic image compression, requiring manual resizing of large images
• Cost can be prohibitive for smaller accounts/teams, and overseas billing (France-based company) can add card fees

Per Agorapulse's pricing page, Standard is $99/mo per user ($79 annual) for up to 10 profiles. Professional is $149/mo ($119 annual) and adds link-in-bio, Instagram product tagging, and ad comment monitoring. Advanced is $199/mo ($149 annual) and brings automation rules, advanced reporting, ROI, and competitor benchmarking. Custom pricing covers unlimited profiles, SSO, and a dedicated CSM. There's a 30-day free trial with no credit card.

Reviews are broadly positive. TrustPilot shows 4/5 from 57 reviews, alongside G2 4.5/5 from 973 reviews and Capterra 4.6/5. On TrustPilot, agencies (some using it since 2015) call it a massive time saver and repeatedly describe support as "top-notch," with the client approval workflow and shared calendars singled out as standouts. A Reddit user in r/socialmedia said it "does all the normal posting and scheduling very well" and praised cross-platform posting with per-platform copy tweaks, noting that when they hit a region-locking bug, support "were very prompt with answering, admitted a fault and fixed it withing a week." And a LinkedIn Pulse review from an agency owner explained they chose Agorapulse over Sprout Social specifically because it supports managing personal LinkedIn profiles.

The complaints cluster around reliability and gaps. Users report expiring social profile tokens and uploads getting stuck, support that's slow to escalate past the chatbot, no Instagram multi-image or Story scheduling, no image compression, and missing LinkedIn personal-profile inbox, analytics, and video scheduling.

On Capterra, Agorapulse holds 4.6/5. Reviewers commonly praise user-friendly social media management with a well-organized inbox and helpful support team and note pricing and plan constraints for smaller teams, plus occasional issues with certain platform integrations and scheduling features. See the Capterra reviews page.

On G2, Agorapulse holds 4.5/5 across 973 reviews. Reviewers commonly praise ease of use, intuitive interface, and responsive customer support and note limitations around advanced reporting, analytics depth, and some feature gaps compared to larger suites. See the G2 reviews and pros and cons pages.

Verdict: The most balanced all-rounder here, and the obvious pick for agencies who need client approvals baked in.

7. Hootsuite

Hootsuite combines publishing, engagement, analytics, and social listening in one dashboard, and its listening reach is the biggest number on this list: over 30 social networks, 300+ review sites, and 150+ million websites. The competitive analysis module tracks share of voice, follower growth, posting frequency, and average engagement, and the analytics side offers sentiment reporting, industry benchmarks, and scheduled report exports. On paper it's a complete audit stack.

Pros:

• Fast and easy to use for scheduling posts across multiple social accounts
• Widely recognized, established tool in the social media management category

Cons:

• Frequent billing complaints, including being charged after cancellation
• Poor and slow customer support, often routed through an unhelpful AI chatbot
• Reliability issues: bugs with video uploads, posts skipping platforms, and general instability
• Shortened Owly links can stop working after subscription cancellation
• Backlash over reported partnership with ICE led some long-time customers to cancel

Pricing per Hootsuite's plans page: Standard at $99/mo per user for 10 accounts, Professional at $199/mo per user for unlimited accounts plus trend forecasting and custom reports, Advanced at $399/mo per user with approval workflows and message routing, and Enterprise custom with advanced listening, SSO, and compliance tools. A 14-day trial requires no credit card.

The rating spread here is the widest of any tool on this list and worth pulling apart. G2 shows 4.3/5 from 7,321 reviews and Capterra 4.4/5, while TrustPilot sits at 1.3/5 from 554 reviews. On TrustPilot, the complaints are about billing and support far more than features. One reviewer wrote "Every year I have to chargeback the amount with the bank," and another simply titled their review "Poor support. Period." Reliability complaints describe the platform as "slow, buggy, unreliable, and not as user friendly as most scheduling websites," and 2026 reviews reference backlash over a reported ICE partnership that prompted some long-time customers to cancel. Shortened Owly links reportedly stop working after cancellation, a point Jim Hansen also raised on LinkedIn while otherwise saying "I like Hootsuite. It is fast and easy to use." Over on Reddit, commenters in r/SocialMediaMarketing generally agreed the price is steep for small agencies and startups, with one noting Hootsuite is "a bit behind in terms of some important features, like scheduling stories."

On Capterra, Hootsuite holds 4.4/5. Reviewers commonly praise time-saving centralized scheduling and monitoring across social networks and note learning curve and complexity compared to simpler social tools. See the Capterra reviews page.

On G2, Hootsuite holds 4.3/5 across 7,321 reviews. Reviewers commonly praise robust multi-account social media management and scheduling capabilities and note pricing levels and support responsiveness for smaller teams and budgets. See the G2 reviews and pros and cons pages.

Verdict: The listening coverage is real, but the per-user pricing and the volume of billing complaints mean you should go in with a calendar reminder for your renewal date.

8. Sprinklr

Sprinklr is a Unified-CXM platform spanning 33 products across four suites, covering service, social, marketing, and insights across 30+ digital and social channels. It's built for enterprise marketing, service, and CX teams at large brands who need governance across dozens of handles. If your audit spans a global org with regional accounts and compliance requirements, this is the tier of tool that handles it.

Pros:

• Very in-depth/powerful platform, especially for large content volumes across many channels and accounts (Reddit)
• Highly customizable and built for enterprise scale (Reddit, LinkedIn)
• Strong global/non-English channel coverage (e.g. Xing, Weibo/Xiaohongshu) that few competitors match (LinkedIn)
• Good fit for large organizations needing centralized governance/compliance across dozens of handles (Reddit, LinkedIn)

Cons:

• Steep learning curve and not very intuitive out of the box (Reddit)
• Clunky, complex UX/UI requiring extensive training to use well (Reddit, LinkedIn)
• Very expensive, with costs scaling quickly as more modules are added (six to seven figure enterprise contracts reported (Reddit, LinkedIn))
• Slow to implement, sometimes with junior/uncoordinated implementation teams post-sale (Reddit)
• Poor post-sale support in some cases, with generic/overseas support and little real human contact (Trustpilot)
• Disputed sentiment-scoring accuracy raised as a serious concern by at least one user (Trustpilot)

There's no published pricing. Sprinklr's demo page invites you to schedule a personalized demo where sales provides tailored numbers, and there's no self-serve checkout anywhere on the site.

Ratings are G2 4.2/5 from 2,179 reviews and Capterra 4.2/5, with TrustPilot at 2.8/5 from just three reviews (all 1-star, covering a sentiment-scoring dispute and post-sale support complaints, and three reviews isn't a meaningful sample). The richer signal comes from practitioners. In r/socialmedia, a long-time user said Sprinklr "is not the most intuitive CMS but it is the most in depth and is amazing if you have a lot of content for different platforms and accounts as well as a media database." Another called it "one of the most powerful solutions in the market" while adding "it takes a long time to implement." A blunter comment: "Sprinklr is awesome, but difficult to implement and complex AF." A LinkedIn Pulse piece titled "Sprinklr is the worst social media tool ever and I hate it" cited base pricing around $200 per user with costs scaling into "six figure contracts, easily. Sometimes seven" as modules stack up, while conceding the global channel coverage (Xing, Weibo, Xiaohongshu) is something few competitors match.

On Capterra, Sprinklr holds 4.2/5. Reviewers commonly praise omnichannel management, customization, and collaboration and note complex setup, pricing opacity, and difficult onboarding. See the Capterra reviews page.

On G2, Sprinklr holds 4.2/5 across 2,179 reviews. Reviewers commonly praise centralized social media management, analytics, and reporting and note steep learning curve and interface complexity. See the G2 reviews and pros and cons pages.

Verdict: Right answer for global enterprises with a governance problem, wrong answer for anyone who wants to run an audit this quarter.

FAQ

Which Social Media Audit Tool Is Best for Competitor Benchmarking?

Rival IQ and Socialinsider are the two most directly built for it. Rival IQ's Landscapes let you compare against an entire industry or one specific rival, and its boosted post detection flags when a competitor's engagement spike came from paid spend. Socialinsider compares engagement rate and follower growth against competitors and lets you categorize their content by keyword or hashtag to find strategy gaps. Socialinsider starts at $82/month versus Rival IQ's $239/month, so if budget is the deciding factor, start there.

Do I Need a Separate Tool for Auditing and for Publishing?

Not necessarily. Ordinal, Agorapulse, and Hootsuite all combine analytics with scheduling, so the same platform that surfaces the problem can execute the fix. Pure analytics tools like Rival IQ and Socialinsider don't publish, so you'd be running two subscriptions. The tradeoff is depth: dedicated analytics tools generally offer more historical data and competitive detail than the reporting bundled into a publishing platform.

Is There a Free Social Media Audit Tool?

Fanpage Karma has a genuine free plan at $0/month with unlimited own profiles, a standard dashboard, 28 days of data history, and an editorial calendar for up to 100 posts per profile per month. It's limited to a single user for analytics, but 28 days of history is enough for a first-pass audit. Everything else on this list runs on free trials, ranging from 14 days (Ordinal, Rival IQ, Socialinsider, Hootsuite) to 30 days (Agorapulse).