Letterdrop vs Ordinal: Which is Better? (January 2026)

If you're looking for a Letterdrop alternative, you're likely realizing that AI-generated posts from sales calls aren't enough to build a comprehensive LinkedIn strategy. Letterdrop converts sales conversations into LinkedIn content for your reps. But modern teams need more than AI repurposing - they want full creative control, sophisticated engagement automation, and a platform built specifically for LinkedIn success that also scales across all your other channels. We built Ordinal to be the best LinkedIn tool on the market while giving you everything you need for Instagram, X, TikTok, and beyond.

TLDR:

• Letterdrop converts sales calls into AI posts, but lacks native tagging, carousels, and polls
• Ordinal provides sophisticated LinkedIn tools plus full support for all major social media channels
• Auto-engagement features coordinate team activity in the critical first 90 minutes
• Ordinal is the most powerful LinkedIn platform while managing all your channels

What is Letterdrop?

Letterdrop positions itself as a content operations and social selling tool built for B2B sales and demand generation teams. The core premise: turn internal resources into LinkedIn content.

The product uses AI to convert sales call recordings, internal conversations, and other company knowledge into thought leadership posts for LinkedIn. It integrates with tools like Gong and HubSpot to pull insights from sales calls and automatically generate content ideas or draft posts, which sales representatives then schedule and publish. The tool surfaces basic engagement data by tracking who interacts with posts, allowing sales teams to spot potential buyers showing interest on LinkedIn.

The typical user is an individual sales rep or account executive who wants to maintain an active LinkedIn presence and use engagement signals to prioritize outreach and book meetings with prospects who are already warm.

While the platform supports rolling out content across sales teams, the interface is designed primarily for individual rep workflows rather than coordinated social content programs run by marketing and sales teams at scale.

What is Ordinal?

Ordinal is the most powerful LinkedIn management tool on the market.

Ordinal is specifically for consumer and B2B teams who treat social media as a strategic revenue channel, not just a content distribution checkbox. The platform combines sophisticated content creation tools with team collaboration features that let marketing, executives, and agencies coordinate seamlessly on social content that drives real business results.

Ordinal's product comes with a similar AI-assistant approach that helps draft initial posts, but importantly, Ordinal also comes with the tools needed to coordinate content for modern, sophisticated teams. Ordinal comes with robust approval systems, in-line commenting, employee advocacy features, robust analytics, and much more.

The platform handles everything from drafting and approval workflows to scheduling and performance measurement - all while supporting LinkedIn, X, Instagram, Facebook, TikTok, YouTube, and more from one unified interface. This means you don't have to choose between LinkedIn excellence and multi-channel presence. With Ordinal, you get both.

For agencies managing multiple client accounts or companies running sophisticated social programs across departments, Ordinal provides the scalability, collaboration features, and advanced capabilities needed to succeed on social media.

Content Creation and Workflow

Letterdrop's content creation revolves around AI-generated posts from sales calls and existing resources. While this works for teams repurposing internal knowledge, it fundamentally limits your LinkedIn strategy. The AI-first approach means you're always starting from existing material rather than crafting original thought leadership - and audiences notice. According to research, 52% of consumers say they will become less engaged when they suspect content is AI-generated.

The workflow limitations extend beyond content quality. Letterdrop is built primarily for content marketing distribution rather than dedicated social team collaboration, making it harder to coordinate across multiple stakeholders managing LinkedIn thought leadership programs.

Ordinal solves both challenges with the most sophisticated LinkedIn editor available. Our purpose-built interface handles LinkedIn's unique formatting requirements (like bold and italics) natively and shows pixel-perfect post previews for both desktop and mobile. You can see exactly how your content will appear in feeds, including where LinkedIn's character cutoff will truncate text.

The editor supports LinkedIn-specific features that Letterdrop lacks: native profile tagging (tag both users and company profiles), LinkedIn polls, carousel creation, and URL-based reposting that lets executives share company content with proper attribution.

Team collaboration happens through inline comments, approval workflows route posts to stakeholders with Slack notifications, and you maintain full creative control to craft original LinkedIn thought leadership - not just repurposed sales calls. This workflow structure fits organizations running sophisticated LinkedIn programs where marketing teams, executives, and agencies need to coordinate content together.

And because the same editor works across all platforms, you can cross-post your LinkedIn content to any other major social channel without switching tools.

LinkedIn-Specific Features

This is where the gap between Letterdrop and Ordinal becomes most clear.

Letterdrop handles basic LinkedIn posting - text, images, and scheduling. But it lacks the advanced LinkedIn capabilities that B2B teams actually need to maximize their presence on the platform.

No native profile tagging means you can't mention colleagues or partners in your posts the way you can when posting directly on LinkedIn. No URL-based reposting means executives can't properly reshare company content to their personal profiles. And no LinkedIn polls means you're missing out on one of the platform's highest-engagement post formats.

Ordinal was built LinkedIn-first with every advanced feature the platform offers:

Native Profile Tagging: Tag personal and company LinkedIn profiles directly in your drafts - a feature no other scheduler provides and one that Letterdrop completely lacks. This is critical for employee advocacy programs and partner collaboration.

LinkedIn Polls: Create and schedule polls with up to four answer options. Polls consistently generate 2-3x higher engagement than standard text posts, and Ordinal makes them as easy to schedule as any other content type.

Carousel Support: Upload PDF carousels that LinkedIn users can swipe through. These document-style posts generate significantly higher engagement and position time than images or videos.

URL-Based Reposting: Executives can repost company LinkedIn content via URL, maintaining proper attribution while extending reach across their personal networks. This is essential for employee advocacy programs but missing entirely from Letterdrop.

Post Preview Accuracy: Our editor shows exactly how your LinkedIn post will render on desktop and mobile, including character cutoffs, link previews, and formatting. You never have to guess how content will appear.

Custom Link Previews: Customize the image and text that appears when posting links to LinkedIn, or automatically drop the link into the first comment to avoid LinkedIn's algorithm deprioritization.

These LinkedIn-specific capabilities make Ordinal the clear choice for teams serious about the platform. And because these features exist alongside equally sophisticated tools for Instagram, X, and other networks, you don't sacrifice multi-channel coordination to get LinkedIn excellence.

Scheduling and Multi-Platform Publishing

Letterdrop handles multi-channel publishing across Webflow, WordPress, HubSpot, blogs, LinkedIn, and email newsletters from one interface, but its approach reveals its roots as a content marketing tool rather than a dedicated social platform. The scheduling functionality works for teams that publish blog posts first, then distribute snippets to other channels. But it lacks the visual calendar management, cross-posting capabilities, and platform-specific optimizations that social teams need.

Letterdrop doesn't offer one-click cross-posting to adapt content across networks, no best time to post recommendations, and limited support for platform-specific formats. For teams managing dedicated social accounts across multiple networks, this creates friction. Particularly as Instagram generates 20 times more engagement for B2B companies than LinkedIn, making multi-platform capabilities critical.

Ordinal provides best-in-class scheduling for LinkedIn while supporting every other major platform from the same interface. Our visual content calendar gives you a clear overview of scheduled posts across days and weeks, with the ability to organize everything into campaigns or content buckets for strategic planning.

One-click cross-posting lets you publish content across LinkedIn, X, Instagram, Facebook, TikTok, and YouTube simultaneously, with automatic formatting adjustments for each network. Best time to post suggestions, provide data-driven recommendations optimized for each platform based on your historical performance.

The LinkedIn scheduling experience includes specific optimizations: schedule posts to personal profiles and company pages, set up auto-reposts from executive accounts, coordinate first comments with hashtags or links, and preview exactly how content will appear before it goes live. All of this works seamlessly with your Instagram Reels, X threads, and TikTok videos in one unified calendar.

This makes Ordinal the better choice for teams that need the most powerful LinkedIn capabilities available while managing a coordinated presence across all their social channels.

Engagement Automation and Team Coordination

Letterdrop offers basic automated likes and comments across team LinkedIn accounts, but the features are limited in scope and control. Teams get simple engagement support for social selling workflows, but lack the sophisticated orchestration needed to maximize LinkedIn's algorithm.

This matters because LinkedIn engagement rates have jumped 44% year-over-year, and the first 90 minutes after posting are now critical for algorithmic success. Basic engagement features don't give you the precise control needed to capitalize on this window.

Ordinal provides the most sophisticated LinkedIn engagement automation available:

Slack Boost Notifications send alerts to designated channels the moment a LinkedIn post goes live, prompting immediate engagement from team members when it matters most for algorithmic distribution.

Auto First Comment schedules pre-written comments to appear automatically after your main LinkedIn post. Keep the primary content clean while adding hashtags, links, or context in the comments where LinkedIn's algorithm still surfaces them.

Auto Repost takes LinkedIn content from one account and republishes it from another within a set timeframe. An executive can automatically repost company content to their personal profile, multiplying reach without manual effort - a feature Letterdrop doesn't offer.

Auto Likes coordinate engagement from multiple team-controlled accounts simultaneously. When your LinkedIn post publishes, several profiles like it immediately, creating the algorithmic momentum that pushes content to broader audiences.

Engagement-Only Profiles let you connect LinkedIn accounts solely for boosting posts through likes, comments, and reposts without giving them publishing access - perfect for coordinating executive engagement without workflow complexity.

These features give you sophisticated control over LinkedIn engagement orchestration that Letterdrop simply can't match. And because the same automation works across X, Instagram, and other platforms, you can coordinate team engagement everywhere you publish.

Why Ordinal is the Better Choice

Ordinal gives you the most powerful LinkedIn management platform available - and then extends those capabilities across every other network your team needs.

We combine the LinkedIn expertise that B2B teams need with the multi-channel coordination that modern social strategies require. If you're serious about dominating LinkedIn while managing a coordinated presence across all your social channels, Ordinal is the clear choice.

Final Thoughts on Picking the Right Social Content Tool

Choosing between Letterdrop and Ordinal comes down to whether you want basic AI-generated LinkedIn posts or the most sophisticated LinkedIn management platform available. Letterdrop works if you only need to repurpose sales calls into simple posts. Ordinal is built for teams that treat LinkedIn as a strategic revenue channel and need advanced features, sophisticated automation, and comprehensive analytics - all while managing Instagram, X, and every other platform they publish to.

Try Ordinal and see what LinkedIn excellence looks like when you have purpose-built tools for the platform, combined with seamless multi-channel coordination.

FAQ

How should I decide between Letterdrop and Ordinal for my team's LinkedIn strategy?

The decision depends on your content approach and LinkedIn goals. If you only need to repurpose sales calls into basic LinkedIn posts, Letterdrop's AI-first workflow may suffice. But if you're running a strategic LinkedIn program with executive thought leadership, employee advocacy, or multi-stakeholder collaboration, Ordinal provides the native profile tagging, carousel support, auto-engagement coordination, and deep analytics that serious B2B teams need.

What's the main difference in how these tools handle LinkedIn content creation?

Letterdrop generates posts from existing sales calls and resources using AI, which limits creative control and original thought leadership. Ordinal gives you a purpose-built editor with realistic post previews, native profile tagging, LinkedIn polls, carousel support, and inline collaboration - so you can craft original content with full control over formatting and presentation while coordinating across marketing, executives, and agencies.

Can Ordinal help my team coordinate engagement during the critical first 90 minutes after posting?

Yes - this is where Ordinal's auto-engagement features make the biggest impact. Slack Boost Notifications alert your team the moment a post goes live, Auto Likes coordinate immediate engagement from multiple accounts, Auto First Comment adds context automatically, and Auto Repost extends reach through executive profiles. These features give you precise control over the algorithmic momentum that Letterdrop's basic engagement tools can't match.

Who is each tool best suited for?

Letterdrop works for sales teams focused on social selling workflows who want to convert call recordings into simple LinkedIn posts. Ordinal is built for B2B marketing teams, agencies managing multiple client accounts, and companies running sophisticated LinkedIn programs with executive thought leadership, employee advocacy, and multi-channel social strategies that require advanced features and team collaboration.

What should I know about migrating from basic LinkedIn posting to a more advanced platform?

Moving to Ordinal means gaining access to LinkedIn features you couldn't use before - native profile tagging, carousels, polls, URL-based reposting, and coordinated auto-engagement. Most teams complete setup in 2-3 hours and see immediate improvements in engagement rates once they start using the auto-engagement features and best time to post recommendations that coordinate team activity when it matters most for algorithmic distribution.