Videos
Why Copy-Pasting Posts Across Platforms Is Killing Your Content Strategy
Cross-posting the same copy everywhere works for announcements, but your top two or three channels deserve their own…
Why Great Content Never Gets Published (And How to Fix It)
Ordinal co-founder Jeffrey Zhao on why approval workflows are the most overlooked bottleneck in B2B content, and how to…
1,000 Hours of Studying the Best LinkedIn Posts in 20 Minutes
Vivek Rama on why LinkedIn pipeline comes from a repeatable content system and from post formats you test, adapt to…
Why LinkedIn Posts Show Up in AI Answers
Ordinal co-founder Jeffrey Zhao on why AI tools cite LinkedIn posts, and how B2B teams turn every employee's profile…
The Marketing Playbook Top B2B Teams Use to Win Deals
B2B social can be a go-to-market channel that drives pipeline and deals. Ordinal co-founder Jeffrey Zhao lays out the…
Why Employees Will Always Be Better Than Company Social Media Pages (Executive Advocacy)
Executive advocacy is a go-to-market channel that can outperform your other marketing, argues Ordinal co-founder…
LinkedIn Creators Biggest Content Mistake
Generic LinkedIn content has stopped working. Ordinal co-founder Jeffrey Zhao on why founders should post their origin…
The LinkedIn Algorithm Has Changed | Here's What Works 2026
LinkedIn isn't saturated: the rules changed. Ordinal co-founder Jeffrey Zhao on why the accounts that still grow…
The One LinkedIn Rule That Most People Forget
Personal profiles out-reach company pages on LinkedIn, so Ordinal co-founder Jeffrey Zhao argues B2B teams should run…
MCP explained: why B2B teams are switching to this
AI slop is a context problem, says Ordinal co-founder Jeffrey Zhao. Connect your post history and analytics to your AI…