Oktopost vs Ordinal: Complete B2B Social Media Tool Comparison (November 2025)

Introduction

If you're evaluating Oktopost vs Ordinal, you're likely trying to figure out which tool will actually help your team get more from LinkedIn. Oktopost positions itself as an enterprise solution with CRM integrations and employee advocacy boards, while Ordinal focuses on the specific workflows B2B teams need: collaborative content creation, auto-engagement, and tracking which prospects interact with your posts.

Here's how they compare in practice.

TLDR:

• Oktopost offers basic social scheduling and CRM integrations, but requires developer setup for conversion tracking and lacks native content creation tools.
• Ordinal provides auto-engagement features like auto-comments, auto-reposts, and Slack boost notifications that coordinate team engagement during the first hour when algorithm momentum matters most.
• You can identify which prospects engage with your LinkedIn content and sync that data directly into your CRM, turning social interactions into qualified sales leads.
• Ordinal includes collaborative content creation with inline commenting and realistic post previews, eliminating the need to draft in external tools like Google Docs.

What is Oktopost?

Oktopost is a B2B social media management solution built for marketing teams that need to automate content publishing across multiple social channels. The tool serves enterprise B2B companies coordinating social media efforts at scale while connecting social activity to business metrics.

Oktopost provides scheduling and publishing capabilities with integrations to marketing automation and CRM systems like HubSpot, Salesforce, and Marketo. These integrations let marketers track how social media engagement flows through their sales funnel and contributes to pipeline generation.

The pricing structure reflects its enterprise focus. While Oktopost does not publish a standard pricing sheet, offering custom quotes instead, some sources cite example plans such as a Basic plan for $65 per month for basic social publishing features. Conversion tracking requires jumping to $145 per month and business plans with advanced features run $560 per month, positioning Oktopost as a mid-to-high-tier investment.

Oktopost has built its reputation around helping B2B marketers justify social media spend by tying activity to revenue outcomes.

What is Ordinal?

Ordinal is a social media management tool built for B2B teams that treat social content as a revenue driver. The tool has LinkedIn-first features, recognizing that professional networks require different approaches than consumer-focused channels.

Two primary audiences use Ordinal. B2B software and tech companies manage executive thought leadership programs, employee advocacy initiatives, and social campaigns that generate pipeline. Marketing agencies handling multiple client accounts rely on collaboration features and scalable account management.

The tool combines collaborative content creation with auto-engagement capabilities. Teams can draft posts together, coordinate internal engagement through Slack notifications, and automatically boost content with auto-comments and auto-reposts from team accounts.

For B2B buyers, revenue attribution matters most. Ordinal identifies which prospects engage with your LinkedIn content and syncs that engagement data into your CRM, turning social interactions into actionable sales opportunities.

Content Creation and Collaboration

Oktopost handles social scheduling and campaign organization, but teams typically draft content in Google Docs or Word before copying it into Oktopost. The tool includes approval workflows for managers to review posts before publishing, though editing and feedback happen outside the system.

This creates friction. When stakeholders suggest changes, they're editing a Google Doc rather than the actual post. Formatting breaks when copying content between tools, and version control becomes difficult across multiple documents.

How Ordinal Handles Content Creation

Ordinal includes a content editor that works like Notion or Google Docs. You can draft and format social posts directly in the tool, applying bold and italics and structuring longer LinkedIn posts without switching between applications.

Inline collaboration lets teams comment directly on draft posts. When your head of sales wants to adjust the call-to-action or your CEO needs to approve executive content, they review the actual post without external documents or formatting issues.

Realistic post previews show exactly how content will appear on each network before publishing. You'll see where LinkedIn truncates text behind "see more," helping you frontload key messages for how people actually consume content on each channel.

Auto-Engagement and Growth Features

Oktopost provides employee advocacy through a board where team members select and share pre-approved company content. The tool tracks which employees distribute posts and measures basic sharing metrics. However, users report the advocacy features require substantial setup effort and deliver limited engagement reporting.

The approach depends on employees remembering to check the board and manually share content. Without built-in prompts or coordination, posts often miss the first hour when algorithm momentum matters most.

How Ordinal Automates Engagement

Ordinal eliminates manual coordination with auto-engagement features. Auto first comments let you pre-schedule a comment that publishes automatically after the main post, adding context or links without cluttering your original message.

Auto reposts amplify content by having executive accounts automatically repost your LinkedIn or Twitter content within 12 hours of the original. Auto likes provide immediate engagement from team-controlled accounts the moment a post goes live, signaling quality to algorithms.

Slack boost notifications alert your team in designated channels when posts publish, prompting quick likes and comments during that first engagement window.

Analytics and Revenue Attribution

Oktopost connects with Salesforce, Marketo, Eloqua, and HubSpot to track social media engagement through your marketing funnel. The tool monitors content performance and measures social's contribution to pipeline.

The tool has limitations for LinkedIn and requires developer help to set up conversion tracking properly.

How Ordinal Tracks Revenue Impact

Ordinal shows which individual profiles engage with your LinkedIn content. You see names and profiles of people who liked or commented, identifying warm prospects interested in your company.

This engagement data can be exported. When a director at a target account likes three of your posts, that signal becomes a qualified lead record in your CRM. Sales teams get intelligence about prospects already familiar with your content.

Enterprise Features and Team Management

Ordinal handles agencies and enterprises managing dozens of accounts. The dashboard organizes profiles by client or team, with quick switching between accounts.

Approval workflows integrate with Slack. When a post needs sign-off, approvers receive Slack notifications with review links. Content can't publish until proper stakeholders approve it, protecting brand consistency without email chains.

Team collaboration supports unlimited users working together on content calendars and campaigns. There's no per-seat penalty for including your entire marketing team, sales leadership, or agency clients in the content process.

Why Ordinal is the Better Choice

The B2B social media management market is projected to reach over $150 billion with 16-25% annual growth through 2032. As this space expands, the gap between enterprise-focused tools and what B2B teams actually need becomes more apparent.

Oktopost serves large organizations willing to invest heavily in setup and training, similar to other Sprout Social alternatives and Hootsuite alternatives in the enterprise space.

If you have a budget for enterprise contracts and developer resources to configure tracking, it handles the basics.

We built Ordinal for teams that move quickly and measure results. You get advanced features like social-to-CRM integration and auto-engagement without requiring technical setup. Revenue attribution works immediately, showing which prospects engage with your content and feeding that intelligence to your sales team.

For B2B companies treating LinkedIn as a revenue channel, Ordinal delivers the collaboration tools, engagement coordination, and pipeline attribution that matter.

Final thoughts on Oktopost and Ordinal for B2B marketing

Choosing between B2B social media tools depends on how quickly you need results and what you're willing to spend. Oktopost serves enterprises with technical teams and big budgets, but Ordinal delivers revenue attribution and engagement automation without the complexity. You can connect your social content to actual pipeline opportunities starting today. We made Ordinal for teams who want LinkedIn to drive revenue, not just engagement.

FAQ

What's the main difference between Oktopost and Ordinal for B2B teams?

Oktopost focuses on enterprise-level social publishing with CRM integrations but requires external tools for content creation and manual employee advocacy coordination. Ordinal combines collaborative content creation, auto-engagement features, and revenue attribution in one tool, eliminating the need to switch between Google Docs, Slack coordination, and separate analytics platforms.

How does Ordinal's auto-engagement work for LinkedIn posts?

Ordinal automates engagement through three features: auto first comments that publish context or links after your main post, auto reposts that have executive accounts share your content within 12 hours, and auto likes that provide immediate engagement from team accounts when posts go live. Slack boost notifications also alert your team to engage during the first hour when algorithm momentum matters most.

Can I track which prospects engage with my social content?

Yes, Ordinal shows exactly which individual profiles like or comment on your LinkedIn content, including their names and profiles. You can export this engagement data into HubSpot or Salesforce, turning social interactions into qualified lead records that your sales team can follow up on.

Does Ordinal work for marketing agencies managing multiple clients?

Ordinal handles dozens of client accounts through a unified dashboard with client-specific organization and quick profile switching. The approval workflows integrate with Slack for client sign-offs, and unlimited users can collaborate without per-seat pricing penalties, making it practical for agencies managing 30+ client profiles.

How much does Ordinal cost compared to Oktopost?

Oktopost starts at $65 monthly for basic publishing, but conversion tracking requires $145 monthly plans, with business features at $560 monthly. Ordinal includes content creation, auto-engagement, and revenue attribution features without requiring enterprise-tier pricing or developer setup for tracking capabilities.

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