Run executive socials from one central command center.
Finally, the system and the permission to run an entire executive program end to end, without ever logging into a leader's account.
The fastest growing companies use Ordinal. Trusted by 1000+ modern marketing teams.
Draft, approve, and schedule every leader in one place.
A shared drafting space and one-tap approvals replace the scattered docs and the chase for sign-off, with native scheduling across every leader's profile.
Boost every post with likes, comments, and reposts from the team.
Scheduled auto-engagement adds likes and comments the moment a leader posts, so every post reaches more of the right people, not just their existing followers.
Track it all the way to actual dollars in pipeline.
See how every leader's content performs and tie it to influenced pipeline, so you can show the revenue impact.
How Zapier Built a $1.4M Social Pipeline with Ordinal
Ordinal is very uniquely positioned. The market for vibe coding social media managers is about to explode - you're the only tool optimizing for it. Being able to pull a ton of data and connect multiple sources at once is really, really, really helpful.
Executive Advocacy FAQs
Executive advocacy is the practice of activating your company's leaders, founders, CEOs, VPs, and other senior voices, to post and engage on social media as themselves, building reach and trust that a company page can't replicate. It works because personal profiles consistently outperform company pages on LinkedIn, and audiences trust an individual leader far more than a brand account. Ordinal gives teams a centralized platform to manage a successful executive advocacy motion.
Because it's the highest-leverage distribution channel most B2B companies aren't using fully. Executive and employee content reaches multiples of what a company page does, and a leader's posts carry weight with buyers, partners, and recruits in a way brand content never will. A structured program turns that potential into consistent output instead of the occasional post a founder remembers to write.
Ordinal scales from a single founder to programs spanning dozens of executives and connected profiles across the entire organization. Because the workflow is built around drafting, approval routing, and engagement coordination rather than manual posting, adding another leader to the program doesn't add proportional overhead for the social team. Whether you're activating three executives or onboarding an entire leadership bench alongside a broader employee advocacy motion, the same system handles voice calibration, approvals, scheduling, and analytics in one place.
Ordinal is built for B2B teams that treat social as a serious revenue channel, particularly SaaS companies and agencies running LinkedIn-first programs. It's the strongest fit for organizations with founders or executives who want a consistent presence, social teams managing multiple voices, and anyone who needs approvals, version history, and pipeline-adjacent reporting rather than just a scheduler. Agencies running advocacy programs across many clients benefit from the same workflow at scale.
Check out our Zapier case study for more information about how their executive advocacy program drove $1.4M of influenced pipeline.