Turn every employee into an amplifier on socials
Make posting effortless and worth it: ready-to-personalize posts, one-tap publishing, and the recognition and rewards that keep people coming back.
The fastest growing companies use Ordinal. Trusted by 1000+ modern marketing teams.
Give every employee a post they'd actually publish.
Company positioning and a starter set of posts each person picks from and personalizes, one tap to publish, in their own words. Never a blank page, never off-brand corporate copy.
Give people a reason to keep posting.
Leaderboards, recognition, and rewards turn a one-off ask into a standing program, so participation compounds instead of fizzling out.
See exactly who's moving the needle.
Track participation, reach, and influenced pipeline across the whole company, so you can reward your top advocates and turn employee advocacy into a revenue channel you can prove and grow.
How Clay turned social content into a revenue-generating growth channel
Clay has a social team of 1. I posted 1080 times in the last year to grow the account from 8,000 to 120K followers. I would not have been able to do this without Ordinal.
Employee Advocacy FAQs
Employee advocacy is the practice of activating your broader workforce, not just leadership, to share and engage with company content from their personal social profiles. Where executive advocacy concentrates on a handful of senior voices, employee advocacy is a numbers game: every team member with a LinkedIn profile is a potential distribution node, and collectively they reach audiences a company page never will. The hard part has always been participation. Most programs run on Slack pings and good intentions, so posts go out and nobody engages in the critical early window. Ordinal solves that at the system level, giving teams approval workflows, scheduled engagement, and Slack boost channels that notify employees the moment a post goes live.
Because your employees' combined networks dwarf your company page's following, and content shared by people consistently earns far more engagement than the same content from a brand account. A real program turns that latent reach into a repeatable channel: more eyes on every launch, warmer audiences for sales, and a steady stream of earned media value you'd otherwise pay for in ads. Plus, it compounds with time. The more consistently your team shows up for each other's posts in the first few minutes, the more the algorithm rewards the whole program. Ordinal makes that coordination automatic rather than manual, so a single social manager can run a program across an entire team without chasing anyone.
Employee advocacy scales with headcount, so it tends to pay off most for companies with enough team members to create meaningful combined reach, but even a lean team sees a lift when everyone engages in the first ten minutes. A ten-person startup can use it to punch above its weight on launches. A few-hundred-person company can turn it into a serious pipeline channel with leaderboards, content rotations, and EMV reporting. What matters more than raw size is whether you have a group of people willing to participate and a system that removes the friction of doing so, which is exactly the gap Ordinal fills.
B2B teams running LinkedIn-first programs see the strongest returns, particularly SaaS companies and agencies where pipeline depends on reaching specific buyers with trusted, human voices. Ordinal fits best when you're coordinating many people at once and need approvals, voice consistency, scheduled engagement, and analytics that tie back to pipeline rather than just a posting tool. Agencies running advocacy across multiple clients get the same workflow at scale.