Best times to post on LinkedIn in 2025

Introduction

As a marketer or startup founder, LinkedIn is one of the best places to post content. With its vast network of over 1 billion members across 200 countries, LinkedIn offers an unparalleled opportunity to connect with potential clients, partners, and talent. As we head into 2026, the LinkedIn landscape continues to evolve rapidly.

With recent data showing that average visibility has dropped by 47%, engagement by 39%, and follower growth by 42% across nearly 400,000 profiles in 2025, optimizing your post time based on actual data is now more critical than ever for maximizing the performance of your LinkedIn posts.

TLDR:

• Post on LinkedIn Tuesdays 7-9:30 AM or Thursdays 10 AM-1 PM for peak engagement in 2025.
• Tech startups see best results during 10-11 AM slots, while agencies perform better early Tuesday mornings.
• Avoid Fridays for important posts; mid-morning to early afternoon drives highest professional engagement.
• Ordinal automatically recommends optimal posting times and schedules content to maximize your LinkedIn reach.

Why LinkedIn Matters for Startups

LinkedIn isn't just a job board or a networking site. Growing an organic following on LinkedIn has been one of the best ways for startups to drive actual growth.

In recent years, LinkedIn has had a particularly strong focus on promoting the social networking aspect of its platform (it even started experimenting recently with a TikTok style video feed). The social aspect of LinkedIn isn't going away anytime soon - and startups should maximize their presence on the platform to get in front of potential customers and generate leads.

Here are some ways we’ve seen startups leverage LinkedIn social network as a growth channel:

1. Establishing thought leadership in your industry
2. Generating high-quality leads
3. Attracting top talent
4. Building partnerships
5. Showcasing company culture to drive hiring

However, with over 67 million company profiles on the platform, standing out requires a strategy. That's where knowing the best times to post comes into play.

Best Times to Post on LinkedIn in 2025 (Updated)

Our latest analysis at Ordinal reveals specific optimal times for posting on LinkedIn. We’ve updated these times based on the most recent data so that you can plan the best times to start posting for 2025.

• Mondays: 11 AM - 1:30 PM
• Tuesdays: 7 AM - 9:30 AM, 10 AM - 11 AM
• Wednesdays: 10 AM - 11 AM
• Thursdays: 10 AM - 1 PM
• Fridays: Avoid posting on Fridays if possible, but our recommended slot is 9 AM - 12 PM

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Key Takeaways

• Mid-morning to early afternoon tends to be the best time to post on LinkedIn for most weekdays.
• Tuesdays offer a unique early morning opportunity in addition to the mid-morning window.
• Thursdays match Mondays for the longest optimal posting window.
• Fridays are best avoided for important LinkedIn posts.

Generally, these patterns align with typical business hours, which makes sense given LinkedIn's professional focus. Remember that since LinkedIn is a professional network, users tend to engage with content during business hours, with engagement peaking around mid-morning and lunchtime.‍

Best Time to Post on LinkedIn by Industry

Best times to post on LinkedIn for Startups

Tech startups and B2B startups often see high engagement during the 10 AM - 11 AM slot across multiple days.

• Mondays: 10 AM - 11 AM
• Tuesdays: 7 AM - 9:30 AM, 10 AM - 11 AM
• Wednesdays: 10 AM - 11 AM
• Thursdays: 10 AM - 11 AM
• Fridays: 9 AM - 12 PM

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Best times to post on LinkedIn for Agencies & Services

For many agencies and services companies (especially those working with B2B companies), we’ve seen a peak in engagement for posts early in the morning on Tuesdays. We’ve found that this anecdotally seems to be true since the early morning slot captures when decision makers are planning their day.

• Mondays: 11 AM - 1:30 PM
• Tuesdays: 6:30 AM - 9:30 AM
• Wednesdays: 10 AM - 11 AM
• Thursdays: 10 AM - 1 PM
• Fridays: 9 AM - 12 PM

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Best times to post on LinkedIn for Podcasts & Educational Content

If you’re posting more video-heavy, or educational content, we find that shifting your posting windows back slightly is helpful for performance.

• Mondays: 11:30 AM - 2 PM
• Tuesdays: 10:30 AM - 11:30 AM
• Wednesdays: 10:30 AM - 11:30 AM
• Thursdays: 10:30 AM - 1 PM
• Fridays: 10AM - 12PM

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Finding Your Optimal Posting Times

While these general guidelines are a great starting point, your specific audience might have unique engagement patterns. Here's how to refine your timing:

1. Use LinkedIn Analytics: Access your company page insights to see when your followers are most active.
2. Experiment and Track: Test posting at different times within these windows and track engagement rates.
3. Consider Your Target Audience: Think about the typical workday of your ideal customer or partner.
4. Use Social Media Management Tools: Platforms like Ordinal will automatically recommend you an optimal time to post, and also let you automatically schedule the post to go out at that time. This helps you make sure your LinkedIn posts are always going out at the optimal time.

Maximizing Your LinkedIn Strategy as a Startup

1. Strategic Timing: Utilize these specific time windows for your most important posts. If you need inspiration on what to post, check out these LinkedIn content ideas for B2B SaaS founders.
2. Content Variety: Mix thought leadership pieces, company updates, and industry insights.
3. Engage Employees: Encourage your team to share and engage with company content during these peak times.
4. Use Rich Media: Incorporate images, videos, carousels, and infographics to boost engagement.
5. Leverage LinkedIn Features: Use LinkedIn Live, Stories, and Articles to diversify your content.

Conclusion: Leveraging LinkedIn for Startup Growth

LinkedIn offers startups a unique opportunity to build their brand, attract talent, and generate leads. By understanding and utilizing these best posting times, you can maximize your impact on this powerful platform.

Remember, consistency is key. Regularly sharing valuable content during these peak engagement times will help you build a strong presence and establish your startup as a thought leader in your industry.

Ready to take your LinkedIn presence to the next level? Start by implementing these optimal posting times and watch your engagement soar!‍

FAQ

What is the single best time to post on LinkedIn in 2025?

Tuesday mornings between 7-9:30 AM and Thursday mid-mornings from 10 AM-1 PM consistently show the highest engagement rates across industries. For most B2B companies, the 10-11 AM window on Tuesday through Thursday is your safest bet.

Why should I avoid posting on LinkedIn on Fridays?

Fridays see significantly lower engagement as professionals wind down their work week and disengage from business content. If you must post on Friday, stick to the 9 AM-12 PM window, but save your most important announcements for Tuesday through Thursday.

How do I find the best posting time for my specific audience?

Start with the recommended time windows for your industry, then track engagement metrics for 2-3 weeks while testing different times within those ranges. LinkedIn Analytics will show you when your specific followers are most active, allowing you to refine your schedule based on real performance data.

Can posting time really impact my LinkedIn engagement that much?

Yes, posting during peak engagement windows can increase your reach by 2-3x compared to off-peak times. LinkedIn's algorithm prioritizes content that gains early engagement, so posting when your audience is actively scrolling gives your content the initial momentum it needs to reach a wider audience.

What time should agencies post LinkedIn content for their B2B clients?

Agencies managing B2B client accounts should focus on early Tuesday mornings (6:30-9:30 AM) when decision-makers are planning their day and most receptive to business content. This earlier window captures executives before their calendars fill up with meetings.