Everything You Need to Know About X Radar

TLDR:

• X Radar is a Premium+ exclusive tool that tracks keywords, visualizes trends, and monitors metrics
• You can use advanced search syntax to filter by engagement, URLs, and specific accounts
• Radar helps monitor competitors, track industry trends, and analyze sentiment in real-time
• Ordinal lets you act on Radar insights by drafting and scheduling trend-based content across platforms

What is X Radar?

X Radar is a new tool introduced by X (Twitter). According to X, Radar can be used to:

• Monitor Keywords: Focus on any topic using advanced search capabilities.
• Visualize Trends: Track conversations with daily activity graphs from the past three days.
• Monitor Metrics: Get immediate stats on post counts from your queries.

Radar was released on October 17, 2024 and was touted as an alternative to traditional search engines, offering capabilities to delve deeper into conversations happening on X.

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How do you access Radar?

X Radar is currently only available to Premium+ subscribers of X—the highest paid tier of the platform. If you're not already a Premium+ subscriber, you'll need to upgrade your account to gain access.

1. Upgrade to Premium+: Navigate to your account settings and select the Premium+ subscription option.
2. Access Radar: Once upgraded, go to https://x.com/i/radar to start using the tool.

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How to use Radar

1. Visit X Radar: Go to https://x.com/i/radar.
2. Enter Your Query: In the search bar, type the trend or terms you want to track.
3. View Results and Trends: Analyze the data presented, including trend lines and relevant posts.
4. Interact with Posts: Click on individual Tweets in the right-hand sidebar to view them directly.

Advanced Search Syntax:

You can also use specific search syntax to narrow down your searches by more advanced criteria:

• “apple iphone”: Searches for Tweets containing the exact phrase “apple iphone”
• apple OR iphone: Searches for Tweets containing either the phrase “apple” or “iphone”
• apple -iphone: Searches for “apple” Tweets that do NOT contain the phrase “iphone”
• apple min_faves:100: Searches for “apple” Tweets with at least 100 likes
• apple url:techcrunch: Searches for “apple” Tweets that have a link where the URL includes the word “techcrunch”
• @apple: Searches for Tweets that directly tag the @apple account

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Benefits of Using Radar

Here are a few common use cases where X Radar can fit into your marketing stack:

1. Monitoring Competitors

Keep an eye on what competitors are saying and how they're being perceived. X Radar allows you to track mentions, strategies, and audience engagement levels of other players in your industry.

2. Staying Ahead of Industry Trends

By visualizing trends and tracking conversations, you can stay informed about the latest trends in your space and identify the best times to post on X (Twitter) to maximize engagement.

3. Sentiment Analysis

Understand public sentiment around a particular topic or brand. This insight can be invaluable for PR strategies and customer relations.

4. Tracking Breaking News

Monitor real-time conversations about breaking news, allowing you to react promptly and stay relevant in dynamic situations.

Check out the below post from the official X (Twitter) account for other potential Radar use cases:

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Enhancing Radar Insights with Ordinal

Combining the insights from X Radar with a robust social media management platform like Ordinal creates a powerful synergy for growing your presence on social media.

Radar excels at identifying trends and providing valuable insights, while Ordinal's Twitter-specific features enables you to leverage this information by drafting, planning, and scheduling new Tweets that capitalize on these trends.

By integrating these tools, your team can:

• Create Data-Driven Content: Craft posts that resonate with current trends and audience interests identified through X Radar.
• Enhance Efficiency: Streamline your social media operations by managing all your platforms from one place.
• Improve Collaboration: With Ordinal's Notion-like editor and approvals system, ensure everyone is aligned on the content being published.

Conclusion

X Radar can be a helpful tool that allows users to more closely monitor and engage with content on X. By providing advanced search capabilities and trend visualization, it opens up new possibilities for staying informed and competitive on social media.

To fully leverage the insights from X Radar, pairing it with a comprehensive tool like Ordinal is highly beneficial for teams looking to stay ahead of their social media content.

FAQ

What subscription tier do you need to access X Radar?

X Radar is exclusively available to Premium+ subscribers, which is X's highest paid tier. You'll need to upgrade your account to Premium+ before you can access the tool at x.com/i/radar.

How can you use advanced search operators in X Radar?

X Radar supports several advanced search operators to refine your queries: use quotation marks for exact phrases ("apple iphone"), OR for multiple terms, minus signs to exclude words (apple -iphone), min_faves:100 to filter by engagement, and url: to find posts linking to specific domains.

When should B2B teams consider using X Radar for content strategy?

B2B teams should use X Radar when monitoring competitor activity, tracking industry trends before they peak, or identifying breaking news relevant to their space. The tool is particularly valuable for teams creating timely content that needs to align with real-time conversations happening in their industry.

Can you connect X Radar insights directly to your content calendar?

X Radar provides trend data and insights, but you'll need a social media management platform to act on those insights. Pairing Radar with a tool that offers scheduling and collaboration features allows you to quickly draft and publish content based on the trends you identify.