The B2B Exec Advocacy Starter Kit
How to launch executive advocacy with one leader, step by step.
10-page PDF · Six steps + a one-page checklist · Free with a work email
Launch a 90-day LinkedIn pilot with one executive and one marketer. This kit walks you through choosing a leader, gathering ideas, writing and publishing posts, and deciding what to do next. You don’t need a dedicated content team or an executive who already posts.
Get the starter kit ↓
What's inside
- A weekly 15-minute or fortnightly 30-minute idea call, with separate time for draft review
- Conversation prompts, example opening lines, and guidance for drafting the first three posts
- A 60-day adjustment and 90-day review covering audience quality, workload, and business signals
- A one-page checklist for the first post, each post, each week, and the pilot review
Pick one exec
Choose a willing leader, agree on an audience and posting pace, and set aside time for ideas and draft review.
Gather the ideas
Use short conversations to collect the executive’s opinions, examples, and language before you write.
Set up the profile
Make the profile clear about who the executive helps and add a tracked link before the first post.
Write the posts
Turn real experience into posts that earn attention, build trust, or give readers a next step. Draft the first three.
Publish and support
Get approval, schedule at a pace you can sustain, and respond to readers. Keep colleague participation voluntary.
Measure and decide
Track the audience, the work, and business signals. Adjust at 60 days and review the pilot at 90 days.