GUIDES / FIELD GUIDE
How Clay and Zapier drive growth with B2B social systems
Most executive LinkedIn programs live in the operator's head. This guide turns the work into five usable documents: a company brief, executive style guide, first-hour runbook, offer map, and attribution sheet. The mechanics come from Clay, Zapier, and the operators building B2B social programs every week.
20-minute read · five usable artifacts · Free with a work email
What's inside
- A one-page company brief that gives writers and AI the same current facts
- An executive style guide and a copy-paste drafting prompt built from real words
- A T-24 to T+60 runbook with the approval and support messages already written
- An offer-to-intent map that separates a useful next step from a premature demo ask
- A literal UTM pattern and Slack routing digest for qualified engagers
01
Keep the company brief current
Artifact: Company brief
02
Build the style guide from their words
Artifact: Executive style guide and drafting prompt
03
Decide the first hour before publish
Artifact: Posting and first-hour runbook
04
Match the offer to the reader's intent
Artifact: Offer-to-intent map
05
Route the people behind the engagement
Artifact: Attribution and routing sheet
Start succeeding on socials with Ordinal.
Content Agencies
Founders & Execs
Social Media Managers
Content Marketers
Growth Teams
Content Agencies
Founders & Execs
Social Media Managers
Content Marketers
Growth Teams
Content Agencies
Founders & Execs
Social Media Managers
Content Marketers
Growth Teams