Startup Founder Marketing: Causal's Ordinal Playbook
content pieces published within first month of using Ordinal
saved per week from manual content operations
increase in content output
About Causal
As a startup founder, maintaining an active content marketing presence is crucial for building brand awareness and connecting with potential customers. However, publishing consistent, high-quality content across multiple platforms while handling other CEO responsibilities can quickly become an unsustainable juggling act.
This was the challenge faced by the founder of Causal, a leading finance platform for startups that provides financial statements, ARR reporting, forecasting, budgeting, and scenario planning tools in one place.
The Content Marketing Struggle
Despite recognizing the immense value of content marketing, Causal's founder was handicapped by lack of an integrated tool to efficiently create, schedule, and distribute content. Posting updates sporadically on LinkedIn and Twitter required a tedious, manual approach - drafting posts natively in each platform, copying/pasting visuals, and publishing content in a fragmented, uncoordinated manner. Additionally, there was no capability to strategically plan a cohesive content calendar or streamline publishing workflows across multiple channels from a centralized hub.
"Without a tool like Ordinal handling the full content marketing process, I wouldn't be able to sustain more than 5 social media posts per week alongside my other responsibilities as CEO," admitted Causal's founder.
The Ordinal Solution: A Content Marketing Powerhouse
"I've tried lots of marketing tools and it's clear that most of them aren't built with design/UX in mind. Ordinal's UI is incredibly polished and the flows are super intuitive and frictionless — I look forward to drafting posts in Ordinal."
When Causal's founder was introduced to Ordinal, it solved their key content marketing bottlenecks in several ways:
- Centralized Content Hub - Ordinal provided a single workspace to draft new posts, embed visuals/media, schedule publishing dates, add calls-to-action, and seamlessly publish across multiple channels like LinkedIn and Twitter simultaneously.
- Intuitive Content Calendar - The visual posting calendar allowed for strategically mapping out an integrated content plan weeks/months in advance. This empowered a much more coordinated and consistent content cadence.
- Streamlined Publishing - With a few clicks, Causal could publish pre-written posts across LinkedIn, Twitter and other channels according to their preplanned schedule, eliminating the need to log into each platform separately.
- User-Friendly Design - "I've tried lots of marketing tools and it's clear that most of them aren't built with design/UX in mind. Ordinal's UI is incredibly polished and the flows are super intuitive and frictionless — I look forward to drafting posts in Ordinal," raved Causal's founder.
- Collaborative & Responsive - Causal could effortlessly share draft content with their team for feedback/approval before scheduling posts. The Ordinal team was also highly attentive in responding to queries and feature requests.
The Impact: Amplifying Content Marketing Output
By leveraging Ordinal, Causal's founder and team were empowered to raise their content marketing output to unprecedented levels without adding significant time obligations.
"The Ordinal team are super responsive to queries and feature requests. I'm always excited for their product updates, and can't wait to see where the product goes over the coming months!" Causal's founder added.