How Impactable streamlines LinkedIn Content for B2B Clients
increase in content output and distribution
hours saved per week for each Client
hours saved per week for cross-posting content
About Impactable
Impactable is a fast-growing LinkedIn ads agency that has served over 1,000 B2B brands in more than 30 countries. They recently expanded into providing full-service organic content marketing for their B2B clients. As they took on more clients needing regular LinkedIn content, they turned to Ordinal to efficiently scale content operations.
Finding a Social Media Platform
With a growing roster of clients needing LinkedIn content created and distributed, Impactable needed a solution that could streamline and scale content operations - built with an approvals workflow, the ability to build personalized client workspaces, and modern scheduling + posting functionalities, particularly for Linkedin.
"The ability to tag personal pages and personal brands are such a big piece of the LinkedIn puzzle. Being able to leverage personal profiles via our scheduling tool was a necessity.
Scaling with Ordinal
After evaluating several social media management tools, Impactable selected Ordinal for the following key features:
- The ability to setup workspaces per client, provides unique environment for each client
- Personal profile tagging on Linkedin expands reach and facilitates community building
- Content approval workflows ensure client sign-off before publishing
- Embedded AI writing assistant
- Ability to easily repurpose assets across different platforms
Our Results
Since implementing Ordinal, Impactable has seen outstanding results.
- Saved up to 4 hours per week distributing content
- 2X content output by enabling easy cross-posting
- Greater visibility and control through client approvals
- Fast customer support helps fix any issues immediately
The cross-workspace structure and multi-channel support has allowed Impactable to efficiently scale their content operations across a growing client base.