Gallery 10X'd their content volume with Ordinal
Increase in content volume since switching to Ordinal
Viral posts created per month
Lift in content performance (engagement and impressions)
Hours saved per week from manual content operations
About Gallery
GALLERY is a social app for sharing digital art and connecting collectors and artists. As they prepared to go-to-market, Gallery knew they needed to significantly increase their content marketing to reach their community across all platforms (Twitter, Farcaster, Discord, Lens, Instagram, email newsletter, blog, and more). However, their existing workflow using Notion and each marketing platform was inefficient and unorganized.
They started using Ordinal to have a centralized content planning, workflow, and scheduling system. The results speak for themselves.
Fixing a Messy Process
One of the main challenges GALLERY faced was not having a unified system that served as the source of truth for developing and managing content across platforms and channels. Before Ordinal, GALLERY’s content workflow for developing, managing, and distributing content across platforms (Twitter, Farcaster, Discord, Lens, Instagram, and more) was incredibly inefficient and fragmented. They initially tried to organize content in Notion and Slack, but found it was not robust enough for their needs.
Campaign planning was cumbersome, and they would result in tweeting when needed without much planning or strategy involved. It was clear they needed a dedicated platform to streamline and optimize their content operations in order to achieve their growth goals.
A Single Source-of-truth for Marketing
GALLERY adopted Ordinal as their source of truth for their marketing content calendar, setting up key channels for core platforms like Twitter, email, and their own blog.
Here are some of the key features they love -
- Cross-platform scheduling - Ability to plan and schedule content across multiple channels like Twitter, Instagram, email, blog.
- Twitter drafting and scheduling - Draft tweets and threads in Ordinal and schedule posting to Twitter.
- Analytics - Likes seeing analytics on performance directly in Ordinal.
- Recommended posting times - Like that Ordinal provides suggestions for high-engagement times to post.
Results
The results of GALLERY standardizing their content workflow on Ordinal have been tremendously positive.
- 10x increase in volume of content published
- Achieved 6 viral posts/month after Ordinal
- Significant lift in content quality and cohesiveness
- Gained 100-200 new followers within 2 weeks