Changelog

Daily X Analytics Refresh

X analytics now refresh automatically every day.

Previously, X post stats would only update when manually triggered. Now your X analytics stay current without any action required on your end. This is now available for all workspaces and plans with an X account connected.

On-Demand Refresh for Analytics

You can now manually refresh analytics whenever you need the latest data. Click "Refresh Stats" in the top-right corner of any analytics page to pull in fresh numbers.

Available for X, LinkedIn, Instagram, and Facebook.

Each page now shows a "Last updated" timestamp so you know exactly how recent your data is.

Useful for tracking posts gaining traction, pulling fresh numbers before a client call, or verifying engagement right after a campaign goes live.

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Earned Media Value

We just launched Earned Media value as a metric for all channels.

Earned Media Value helps you understand the monetary value of your organic social reach. EMV calculates what you would have paid in advertising to achieve the same number of impressions. Each channel allows you to set a custom CPM to help make your calculations more accurate.

Read more on our docs here.

Custom Shortlink URL (via Dub)

You can now connect your Dub account to use a custom short domain for your links. When you use this feature, analytics for your shortlinks will be available both in your Dub account and synced directly into Ordinal. This is especially helpful for maintaining brand consistency on socials while still benefitting from the more detailed analytics and tracking that shortlinks provide.

Read more about the new Dub integration in our docs here.

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Ordinal API

We're excited to announce the launch of the Ordinal API, giving you programmatic access to interact with Ordinal. You can now use the API to:

• Create / update / schedule posts in Ordinal
• Export analytics automatically
• Integrate Ordinal with other 3rd party tools / APIs

For more information, send us a message at support@tryordinal.com to access the API.

Repost any LinkedIn Post

You can now repost any LinkedIn post (even from other accounts that aren't your own) through Ordinal.

Simply click the Repost icon (in the formatting bar within any Ordinal LinkedIn post) and add in the URL of the LinkedIn post you're looking to repost.

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LinkedIn Polls

You can now schedule and post LinkedIn Polls from directly within Ordinal. Just click the "Polls" icon within a LinkedIn Post in order to add a new LinkedIn Poll.

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Mobile Previews for LinkedIn & X

On both LinkedIn and X, you can now see a realistic social preview of not only the desktop post, but also on mobile.

Just click the "Feed Preview" icon on each post, and toggle to the mobile preview view.

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Revamped Post Page

We've completed a major overhaul of the post page within Ordinal that combines the drafting experience and preview into one, simplifying your Ordinal drafting experience. Let us know any questions or feedback here!

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Pull LinkedIn Leads from Ordinal

We've launched the ability to view a list of every user that's interacted with your content.

• See warm leads from your ICP that are interacting with your content
• View aggregated interaction data by user, interaction, or by company
• Push to external tools like Clay for enrichment
  

With Ordinal, you can now start connecting your content to actual ROI. Email us if you're interested in enabling this feature for your workspace.

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Complete analytics for LinkedIn personal profiles

We're excited to launch automated LinkedIn analytics for personal profiles (including impressions).

Every day, any LinkedIn profile attached to Ordinal will automatically update with post data on:

• Followers
• Likes
• Comments
• Shares
• Impressions
• Engagement %

No need for bookmarklets or chrome extensions - all this data syncs automatically into Ordinal with no action required from the user.

Note: if you are an existing Ordinal customer, you'll need to re-connect your LinkedIn profile in order to access this data. You can do so from the social profiles page here.

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Updates for 5/31

Engagement-only Profiles

Engagement-only LinkedIn accounts are now available for auto-likes, comments and reposts. To learn more about engagement-only profiles, click here.

New Integrations Page

Integrating a social profile is now all done from one centralized page here. No need to send teammates or Clients multiple URLs to integrate different social accounts.

Day of the Week Calendar Preference

You can now set your calendar to display as Sunday -> Saturday, or Monday -> Sunday, depending on your preference. You can change this setting from your User Preferences page.

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Updates for 4/17

In-line Comments

You can now leave in-line comments on Ordinal's posts, just like with Google Docs or Notion. Just select the text you want to comment on, and leave a comment.

Comments also support attachments, replies, reactions, and mentions.

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Collaborative Editing

Ordinal now supports multiplayer mode for editing - collaborate in real-time with team members without overwriting each other's changes.

Updates for 3/25

Link Shortener

Ordinal now offers you powerful link tracking and analytics

As you're drafting a post, you can instantly generate a short link that'll allow you to gain deep insights into:
• What channel clicks are coming from (LinkedIn, Twitter, Facebook, etc.)
• Mobile vs Desktop traffic breakdown
• Where your audience is located

Instead of guessing which posts drive traffic, you’ll now have real analytics to guide your strategy and make data driven content decisions.

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Auto-Refreshing LinkedIn Personal Profile Analytics

Analytics for personal LinkedIn profiles will now auto-refresh.

Follower counts, posts, likes, comments, clicks and shares will all refresh daily - no action needed from you.

Company profile stats still refresh daily, same as before.

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Facebook Analytics

Analytics are now supported for Facebook! Click on the analytics tab to see post analytics for any of your connected Facebook profiles.

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CSV Export

You can now export your analytics data to a CSV in Ordinal. Just select a timeframe and hit the "Export as CSV" button.

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Other Updates

• You can now invite users with a link URL in addition to an email invite.

• Improvements made to tagging across channels.