Changelog
New updates and improvements to Ordinal
Introducing the Ordinal API and MCP
Starting today, everything you do in Ordinal is programmable. We're launching a REST API and an MCP server that lets AI tools interact directly with your workspace.
API: Programmatic access to Ordinal
The Ordinal API gives you programmatic access to your entire workspace:
- Posts - Create, update, schedule, and manage posts
- Analytics - Pull follower growth and post performance data
- Auto-engagements - Configure likes, comments, and reposts that fire when a post goes live
- Approvals - Create approval requests, manage subscribers, organize content with labels
- Team management - Invite users, manage profiles, control workspace settings
MCP: your AI tools can now manage your social
MCP (Model Context Protocol) is a standard that lets AI tools connect to external data sources. Think of it as a bridge between your AI assistant and the apps you use every day.
We built an MCP server so tools like Claude, ChatGPT, Cursor, VS Code, Gemini, and Codex can talk directly to Ordinal.
That means you can be working in your editor or chatting with Claude and say:
- "What posts do I have scheduled this week?"
- "Create a LinkedIn post from this doc and schedule it for Monday at 9am"
- "Show me my top performing posts from January"
No switching tabs, no copy-pasting, no breaking your flow.
Where this gets interesting
Content pipelines. Feed a brief into Claude, have it draft a post, schedule it through Ordinal, and set up auto-engagements. All without touching the UI.
Custom reporting. Pull analytics from the API into your own dashboards. Pipe them into Notion, Google Sheets, or your CRM.
Internal tools. Build a Slack bot that creates draft posts from a channel message. Or a script that auto-schedules your team's content for the week.
We've been using the MCP server internally with Claude Code to manage our own social. The feedback loop between "think of something to post" and "it's scheduled" is now shorter than ever.
Getting started
For existing users interested in getting setup, check out the below links:
MCP setup takes about a minute for most tools.
If you have a use case in mind that's currently not supported, reach out to us at support@tryordinal.com.
Daily X Analytics Refresh
X analytics now refresh automatically every day.
Previously, X post stats would only update when manually triggered. Now your X analytics stay current without any action required on your end. This is now available for all workspaces and plans with an X account connected.
On-Demand Refresh for Analytics
You can now manually refresh analytics whenever you need the latest data. Click "Refresh Stats" in the top-right corner of any analytics page to pull in fresh numbers.
Available for X, LinkedIn, Instagram, and Facebook.
Each page now shows a "Last updated" timestamp so you know exactly how recent your data is.
Useful for tracking posts gaining traction, pulling fresh numbers before a client call, or verifying engagement right after a campaign goes live.
Earned Media Value
We just launched Earned Media value as a metric for all channels.
Earned Media Value helps you understand the monetary value of your organic social reach. EMV calculates what you would have paid in advertising to achieve the same number of impressions. Each channel allows you to set a custom CPM to help make your calculations more accurate.
Read more on our docs here.
Custom Shortlink URL (via Dub)
You can now connect your Dub account to use a custom short domain for your links. When you use this feature, analytics for your shortlinks will be available both in your Dub account and synced directly into Ordinal. This is especially helpful for maintaining brand consistency on socials while still benefitting from the more detailed analytics and tracking that shortlinks provide.
Read more about the new Dub integration in our docs here.
Ordinal API
We're excited to announce the launch of the Ordinal API, giving you programmatic access to interact with Ordinal. You can now use the API to:
- Create / update / schedule posts in Ordinal
- Export analytics automatically
- Integrate Ordinal with other 3rd party tools / APIs
For more information, send us a message at support@tryordinal.com to access the API.
Repost any LinkedIn Post
You can now repost any LinkedIn post (even from other accounts that aren't your own) through Ordinal.
Simply click the Repost icon (in the formatting bar within any Ordinal LinkedIn post) and add in the URL of the LinkedIn post you're looking to repost.
LinkedIn Polls
You can now schedule and post LinkedIn Polls from directly within Ordinal. Just click the "Polls" icon within a LinkedIn Post in order to add a new LinkedIn Poll.
Mobile Previews for LinkedIn & X
On both LinkedIn and X, you can now see a realistic social preview of not only the desktop post, but also on mobile.
Just click the "Feed Preview" icon on each post, and toggle to the mobile preview view.
Revamped Post Page
We've completed a major overhaul of the post page within Ordinal that combines the drafting experience and preview into one, simplifying your Ordinal drafting experience. Let us know any questions or feedback here!
Pull LinkedIn Leads from Ordinal
We've launched the ability to view a list of every user that's interacted with your content.
- See warm leads from your ICP that are interacting with your content
- View aggregated interaction data by user, interaction, or by company
- Push to external tools like Clay for enrichment
With Ordinal, you can now start connecting your content to actual ROI. Email us if you're interested in enabling this feature for your workspace.
Complete analytics for LinkedIn personal profiles
We're excited to launch automated LinkedIn analytics for personal profiles (including impressions).
Every day, any LinkedIn profile attached to Ordinal will automatically update with post data on:
- Followers
- Likes
- Comments
- Shares
- Impressions
- Engagement %
No need for bookmarklets or chrome extensions - all this data syncs automatically into Ordinal with no action required from the user.
Note: if you are an existing Ordinal customer, you'll need to re-connect your LinkedIn profile in order to access this data. You can do so from the social profiles page here.
Updates for 5/31
Engagement-only Profiles
Engagement-only LinkedIn accounts are now available for auto-likes, comments and reposts. To learn more about engagement-only profiles, click here.
New Integrations Page
Integrating a social profile is now all done from one centralized page here. No need to send teammates or Clients multiple URLs to integrate different social accounts.
Day of the Week Calendar Preference
You can now set your calendar to display as Sunday -> Saturday, or Monday -> Sunday, depending on your preference. You can change this setting from your User Preferences page.
Updates for 4/17
In-line Comments
You can now leave in-line comments on Ordinal's posts, just like with Google Docs or Notion. Just select the text you want to comment on, and leave a comment.
Comments also support attachments, replies, reactions, and mentions.
Collaborative Editing
Ordinal now supports multiplayer mode for editing - collaborate in real-time with team members without overwriting each other's changes.
