How Untold Scaled Their Content Operations with Ordinal
Increase in workflow efficiency
Saved per client, per week
Increase in post performance
Decrease in client onboarding time
About Untold
Untold is a content marketing agency specializing in crafting authentic, high-impact content for B2B startup founders and entrepreneurs, with a focus on LinkedIn content. As the agency grew, maintaining efficiency, managing multiple client accounts, and ensuring content quality became increasingly challenging given their manual workflows.
A Manual and Time-Consuming Workflow
Before implementing Ordinal, Untold’s content creation process was highly manual and time-consuming:
• Manual Scheduling: The team had to log in to each client’s LinkedIn account individually, draft posts in Google Docs, and manage approvals via Slack or email.
• Inefficiency in Approvals: Keeping track of approvals required constant follow-ups, leading to potential delays and missed opportunities.
• Scalability Issues: As Untold scaled their team, onboarding new clients quickly and securely sharing credentials with the team became difficult.
• Lack of Visibility: Coordinating content strategies across multiple clients without a centralized platform limited the agency’s ability to optimize and strategize effectively.
Scaling Content with Ordinal
Arrows implemented Ordinal to streamline their content operations, moving away from Notion. With Ordinal, Untold can now easily plan, collaborate, and publish content - all in one platform. Key features include:
- In-platform publishing and scheduling to channels like LinkedIn, Twitter, YouTube
- Campaigns feature for visibility into content themes
- Briefs tab keeps all content info in one place
- Collaboration features like comments
- Analytics to track performance
Our Results
Since adopting Ordinal, Untold achieved impressive results:
• Enhanced Efficiency: The team experienced a 4x increase in workflow efficiency, saving 3+ hours per client per week on content creation and approval processes.
• Faster client Onboarding: Ordinal became a selling point during prospecting calls, helping Untold onboard clients more quickly and with a smoother setup process.
• Boosted Content Performance: The ability to track and analyze performance data across multiple founders allowed the team to apply insights across clients. One founder’s LinkedIn following doubled within the first month of working with Untold, with a standout post garnering 1,000 likes despite only 500 followers.
• Operational Scalability: The secure, shared access to client workspaces eliminated credential-sharing headaches, enhancing both security and team productivity.
With Ordinal as a critical part of their tech stack, Untold is well-positioned to further scale their operations, deliver exceptional results for clients, and maintain a streamlined, efficient workflow.