How Influent increased client performance by 20% with Ordinal

About

Influent is the world’s largest LinkedIn-exclusive agency. With a U.S.-based team of over 20 full-time specialists, Influent helps founders, executives, and brands grow through world-class LinkedIn content, ads, and strategy.

From Series A startups to Fortune 500 companies, Influent drives measurable growth across every corner of the platform - executive thought leadership, company pages, influencer programs, ads, and outbound.

Challenge

"With other tools, it was often the case that our team would create the same outcome in eight different ways - and there was no standardization.”

Before Ordinal, Influent’s team managed over 70 executive clients entirely through manual Airtable systems - a patchwork of custom fields, views, and permissions that became impossible to scale as their client roster grew.

• Manual and inconsistent workflows: Influent created content for over 70 executives - publishing roughly 70 LinkedIn posts every day. To manage that volume, the team built manual Airtable systems for staging, approvals, and posted every post manually on the platform. Each client required its own custom setup, which was time-consuming to build and impossible to standardize which led to inefficiency and inconsistency across accounts.
• Confusing client experience: Executives consistently struggled with Airtable - editing the wrong fields, missing approvals, and getting lost in cluttered views. The Influent team frequently received complaints about the confusing setup but had no efficient way to fix it with the tools and resources they had. It got to a point where they just had to accept a poor client experience.
• High Costs, Low Scalability: Airtable’s price increases made it increasingly expensive to maintain for 70+ clients - especially since Influent prioritized giving each client full visibility into their content calendar. The more transparency they offered, the more licenses they had to pay for, quickly turning client access into a major operational cost.
• No LinkedIn integration: All publishing had to be done manually inside client accounts. They tried platforms like Sprout and others, but “nothing was working” and sophisticated enough for LinkedIn workflows - forcing the team to rely on tedious, error-prone posting processes.
• Unreliable analytics: Influent relied on Shield for reporting, which required constant reconnecting and produced inconsistent data. It also got too expensive as they spent thousands of dollars a month. The team spent hours troubleshooting dashboards and exporting data that never truly aligned with client expectations.

Solution

“Ordinal makes everything easier—from creating and staging content to getting it approved and out the door. It’s so intuitive and easy for both our team and our clients. It’s a huge efficiency gain, giving copywriters a simple place to work and managers instant visibility across clients. As a business owner, it’s the most cost-effective, reliable, all-in-one solution I’ve found. It streamlines our tech stack, simplifies training, and gives me peace of mind knowing your team is always there to support ours.”

Ordinal gave Influent a single, scalable platform to manage content for over 70 clients efficiently, replacing scattered systems with one LinkedIn-first workspace.

• Unified calendar and approvals: Influent replaced manual Airtable systems with Ordinal’s centralized calendar. This gave their content strategists, managers and clients one intuitive place to plan, stage, and approve posts. The built-in approval solved the biggest pain point from Airtable which allowed multi-level reviews without confusion or custom setups.
• LinkedIn-native publishing: Posting directly from Ordinal was a breakthrough for Influent. Instead of logging into dozens of executive LinkedIn accounts each day, their team now schedules and publishes directly through Ordinal’s native LinkedIn integration - eliminating tedious manual uploads and human error.
• Powerful analytics: With Ordinal’s analytics, Influent no longer relies on unreliable data or constant reconnects on other tools. The new dashboards give consistent, trustworthy insights across all 70+ client profiles - saving thousands of dollars per month and countless hours troubleshooting reports.
• Lead tracking integration: The Leads LinkedIn Tab opened up a new layer of strategic insight. Instead of wasting time building tracking tools in Airtable, Influent can now identify high-value ICP engagements directly in Ordinal. This allows their team to directly attribute social content to closed revenue for Clients.
• Support that feels in-house: Ordinal’s dedicated Slack channel gives Influent instant access to responsive, hands-on support. Garret said it’s like an extension of their in-house tech team and described it as easily 10x faster than any other support they’ve received from competitors, helping his team resolve issues in minutes and even shape product improvements through real-time collaboration.

Results

Influent transformed its entire client delivery model with Ordinal—saving time, improving performance, and driving new revenue opportunities.

• Productivity Boost: 4–5 hours saved per content strategist per week → equal to one full-time headcount saved across the team (≈ 40 hours / $100,000 yearly).
• Client Capacity Increase: 15–20 % more clients handled through efficiency gains.
• Performance Growth: 20 % increase in average client post performance.
• Revenue Uplift: 10–15 % higher revenue per client from advanced analytics.
• Cost Savings: Thousands saved monthly after replacing Airtable, Shield and other subscriptions.

“You’ve opened up our ability to focus on what’s actually worth our time. We don’t have to build or manage extra tools anymore - we can focus on the creative and strategy that moves the needle.”