How beehiiv scaled social content across 5 channels with Ordinal

About

beehiiv is an all-in-one platform that empowers creators, publishers, and brands to build and grow newsletters with powerful publishing and analytics tools. A core differentiator is that beehiiv is optimized for scaling newsletters into businesses, not just sending emails. Born in 2021, beehiiv has quickly grown (most recently raised $33M for it’s Series B) with the goal of paving the way for the next million creators, publishers, and companies to scale and monetize their audiences.

Challenge

Before Ordinal, beehiiv relied on a patchwork of tools and manual processes that made even the simplest tasks feel heavy. Cross-posting was clunky, reporting was scattered, and the tools they used to grow their LinkedIn presence lacked the necessary functionality to keep up.

“…being a one-person social team and managing all this content going on all these different platforms was the hardest part. There wasn’t a good automated way to do this before I started using Ordinal. So it was a lot of manual work for each post per platform, which was always annoying and took way more time…”

• Fragmented tools: Before Ordinal, beehiiv used multiple tools to manage their social media platforms. They used FeedHive for publishing, Metricool for analytics, and experimented with Asana and other planning tools
• Heavy manual work: In addition to multiple platforms, they’d manually post separately across X, LinkedIn, and Instagram, and also manually engage with their audience, which took a lot of time and followup with other team members.
• Limited LinkedIn functionality: beehiiv recognized “other social media tools didn’t give any love to LinkedIn.” No support for carousels, documents, or advanced link workflows. This frustration led them to look for manual workarounds, which were again time-consuming.
• Split analytics: Reporting required juggling multiple platforms, making it hard to show leadership real results.

Solution

“I have this tab open 24/7. It’s where I draft ideas, upload assets, schedule posts, and track results. It’s become the center of my workflow.”

Ordinal offered beehiive a way out of scattered tools and manual work. Instead of juggling different platforms for publishing, planning, and analytics, everything came together in one place. What once felt overwhelming became simple, organized, and sustainable for a one-person social team. Here are the key features that solved their problems:

• Unified content calendar. With Ordinal, the centralized calendar allowed them to draft ideas, upload assets, and schedule posts across all platforms in one place. This gave them a clear and organized view of beehiiv’s entire social strategy. They finally had one system to streamline the entire workflow.
• Cross-posting and auto-syncing. Hours saved each week because of this feature. With Ordinal, cross-posting is done in just one click.
• Ordinal’s LinkedIn-first features (carousels, document uploads, and auto-engagements). This was a major selling point for beehiiv. With more powerful LinkedIn scheduling features, beehiiv was able to grow their LinkedIn following nearly 7x (from 7,000 to 50,000).
• Employee advocacy integration. With Ordinal’s built-in analytics, beehiiv was able to prove how employees’ efforts in creating posts were driving real reach, sometimes more than 10,000 impressions from a post. This not only gave employees a sense of ownership and pride in building the brand, but also allowed for easy proof points for leadership to scale the advocacy program.
• Shared Slack support channel. This created a tight feedback loop between beehiiv and the Ordinal team. With Ordinal’s proactive approach, support was immediate—issues were handled in minutes, not days. This real-time responsiveness made scaling effortless and gave beehiiv confidence that their growing social presence was always backed by a reliable partner.

Results

• Follower Growth: LinkedIn grew from 7,000 → 50,000 followers since adopting Ordinal
• Employee Advocacy Program: Employees now drive measurable reach—some individual posts have generated over 10,000 impressions.
• Competitive Advantage: Early adoption of Threads scheduling gave beehiive a head start on a platform quickly overtaking X in activity.
• 5-6 hours saved per week: Manual posting and tool-switching eliminated; sustainable management of X, LinkedIn, Instagram, TikTok, YouTube Shorts, and Threads.